Senior Creative Marketing Specialist

Spain

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health & Fitness, Digital Marketing, Creative ServicesIndustries

Requirements

Candidates should have a minimum of 3 years of relevant experience as a Creatives Producer or similar position, along with excellence in ideation and execution across diverse ad networks such as Meta, TikTok, and Google. They should possess experience in creating user-generated (UGC) and storytelling content, writing persuasive direct response communications, and a strong background in performance marketing driven by insights and analytics. Furthermore, they require strong project and time management skills, empathetic team development skills, and upper-intermediate or advanced English level proficiency.

Responsibilities

The Senior Creative Marketing Specialist will proactively help to improve and develop marketing creative strategy across various ad networks, translate insights into actions that resonate with the target audience, innovate using new tools and methodologies to enhance creative output, generate fresh and user-centric creative ideas, analyze UA results and creatives’ performance to improve metrics, conduct market research and competitor analysis, give constant feedback and share best practices with the team, manage full-cycle creatives’ production, collaborate closely with cross-functional departments to optimize processes, and act as a mentor for less experienced teammates. They will also present work with confidence and elegance, clarify underlying reasoning behind creative choices, and operate autonomously and proactively.

Skills

Creative Concept Development

Cross-disciplinary Collaboration

Ad Network Campaigns (Facebook, TikTok, Google)

Market Research

Performance Analysis

Brief Writing

Leadership

Mentoring

Creative Strategy

Innovation Tools and Frameworks

Wellth

Improves patient adherence to treatment plans

About Wellth

Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.

Culver City, CaliforniaHeadquarters

2014Year Founded

$36.5MTotal Funding

SERIES_BCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Flexible Work Hours

Unlimited Paid Time Off

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Performance Bonus

Risks

Increased competition from platforms like Omada Health and Livongo.

Regulatory scrutiny on AI and patient data may increase compliance costs.

Dependence on outcome-based models poses financial risks if outcomes aren't achieved.

Differentiation

Wellth uses behavioral economics to improve adherence in chronic disease populations.

The company offers a personalized mobile platform for patient engagement and habit formation.

Wellth's outcome-based payment model ensures payment only for successful program outcomes.

Upsides

Growing demand for digital health solutions supports Wellth's personalized programs.

AI integration enhances patient engagement, aligning with Wellth's recent feature launch.

Partnerships with Medicaid plans expand Wellth's reach in chronic condition management.

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