[Remote] Marketing Content Specialist at LaunchDarkly

United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Technology, MarketingIndustries

Requirements

3+ years of experience writing marketing copy in a B2B, technical or SaaS environment
Strong command of short-form writing, including headlines, CTAs, ad copy, email content, and landing page copy
Comfort working with engagement data and using performance metrics to guide messaging decisions
Excellent collaboration skills; comfort in cross-functional environments
Ability to turn information about the complex benefits of a technical product into a compelling message
Understanding of developer or technical audiences preferred

Responsibilities

Bring the company’s content strategy and editorial calendar to life through short- and mid-form assets for use across brand, demand, and lifecycle campaigns
Use long-form and thought leadership content written by others as resources for creating campaign assets, nurture sequences, and social amplification pieces
Write persuasive, on-brand copy for activations spanning the full customer lifecycle
Work closely across marketing teams to ensure messaging consistency with campaign goals and cross-channel alignment
Use response and engagement data to refine copy and improve engagement over time
Work with the Design team and other content writers to bring creative ideas to life across multiple channels
Adapt technical and product-focused messages into clear, approachable copy that appeals to developers and decision-makers
Maintain brand consistency and voice across all short-form communications
Provide copy support for cross-channel assets to power campaigns with a quick turnaround and attention to detail

Skills

B2B marketing

SaaS copywriting

short-form writing

headlines

CTAs

ad copy

email content

landing page copy

engagement data

performance metrics

brand consistency

thought leadership

customer lifecycle marketing

LaunchDarkly

Feature management platform for software developers

About LaunchDarkly

LaunchDarkly provides a platform for developers to manage and automate software features. Its main product is a feature management platform that allows developers to control software features, enabling safe code shipping, self-serve experimentation, personalized user experiences, and improved reliability of applications. This platform allows developers to revert feature behaviors without code changes, enhancing productivity. LaunchDarkly operates on a subscription model, charging clients for access to its services. The platform helps clients innovate quickly, automate software releases, reduce delivery costs, and maximize the impact of software features. The goal is to improve software development processes for a diverse range of clients in the DevOps market.

Oakland, CaliforniaHeadquarters

2014Year Founded

$321.3MTotal Funding

SERIES_DCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Flexible work environment - Making an inclusive space for everyone means recognizing we all have our own individual working styles and needs.

Health and wellness - LaunchDarkly offers full coverage with health, dental, and vision plans for you and your dependents.

Salary and options - We're all in this together. LaunchDarkly offers competitive pay, equity, and the option to participate in a 401(k) program.

Learn and grow - We love to see our own continue to grow their skill sets—whether that's taking a class or attending a conference.

Risks

Competition from Harness, acquiring Split.io, threatens LaunchDarkly's market share.

Guardian Edition's complexity may confuse customers and complicate sales.

Expansion into the EU region may increase operational costs and regulatory scrutiny.

Differentiation

LaunchDarkly offers advanced feature flagging and experimentation capabilities for progressive delivery.

The platform supports EU data residency, enhancing compliance for European clients.

LaunchDarkly integrates feature management with CI/CD pipelines for seamless software delivery.

Upsides

LaunchDarkly's Galaxy Product Release enhances personalized user experiences and feature optimization.

The appointment of Claire Vo as CPO is expected to drive platform innovation.

Recognition as a Strong Performer by Forrester boosts LaunchDarkly's market credibility.

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