Senior Copywriter at Humana

San Antonio, Texas, United States

Humana Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Health InsuranceIndustries

Requirements

Candidates must possess at least 3 years of digital copywriting experience and a Bachelor's degree in English, Journalism, Communication, or a similar field. They should be flexible in a dynamic environment, well-organized with a keen eye for detail, and capable of managing multiple projects simultaneously. Proficiency in Microsoft Office and SharePoint is required, with familiarity in content management systems (preferably Adobe) and online tracking tools like Jira Align being preferred.

Responsibilities

The Senior Copywriter will develop creative and clear written materials to support the organization's communications strategies, handling moderately complex to complex issues. This includes planning, developing, and publishing internal or external communications such as newsletters, brochures, manuals, and website content. The role also involves developing and maintaining the organization's style guide, including editorial standards and policies, and influencing department strategy by making decisions on technical approaches for project components without direct supervision.

Skills

Digital copywriting
Content management systems
Jira Align
Microsoft Office
SharePoint
Copywriting
Editing
Communication
Project management
Detail-oriented

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters
1961Year Founded
IPOCompany Stage
Social Impact, HealthcareIndustries
10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.
Rising medical costs and tightening Medicare reimbursements may strain financial performance.
Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.
The company emphasizes inclusivity, offering free language interpreter services for accessibility.
Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.
The company is the first insurer to cover TMS therapy for adolescent depression.
Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

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