Senior Content Designer

Salary: [Not Specified] Location Type: [Not Specified] Employment Type: [Not Specified]

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About AffiniPay

Hi, We’re AffiniPay!

AffiniPay is a leading fintech company, based out of Austin, Texas. As the market leader in professional services payments and practice management software, AffiniPay’s tech products serve legal, accounting, architectural, engineering and construction firms. AffiniPay has been recognized as one of Inc. 5000’s fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well!

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Position Overview

As a Senior Content Designer, you’ll define and elevate the content vision and strategy across multiple product areas or an entire product line. You’ll provide strategic direction, hands-on mentorship, and content leadership to product and design teams, driving clarity and consistency at scale.

Partnering with cross-functional leaders, you’ll identify high-impact opportunities, solve complex language challenges, and deliver innovative content solutions that shape user experiences and drive business growth. You'll influence product roadmaps and organizational priorities through a content-first lens, while establishing scalable content principles, patterns, and best practices—especially in emerging areas like AI and automation.

You’ll translate complex business goals into actionable strategies, build strong partnerships across Product, Engineering, Research, and Marketing, and advocate for user needs at the executive level. As a culture carrier, you’ll champion content excellence and help grow a world-class design organization by attracting and developing top talent.

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Responsibilities

Define & Champion Strategic Product-Led Growth

• Define, articulate, and champion the overarching content vision and strategy that directly drives transformative product-led growth across an entire product portfolio or strategic business unit.
• Set the strategic direction for leveraging AI and automation in content experiences, identifying opportunities for competitive differentiation, new market creation, and exponential user value, ultimately ensuring sustainable business growth through smart, scalable content.
• Own the holistic user journey from a content perspective and ensure content design contributes meaningfully to core business objectives (e.g., user acquisition, activation, retention, revenue).

Build & Lead Cross-Functional Partnerships

• Build and nurture executive-level partnerships with Product, Engineering, Research, Marketing, and Business Leadership to influence product roadmaps, organizational priorities, and overall company strategy through the lens of content.
• Guide and empower design and content teams to collaborate effectively with engineering leadership, defining content and language implications of design decisions, especially for complex AI/ML systems and highly automated workflows.

Cultivate User Empathy & Design Excellence

• Instill a deep culture of user empathy across the organization, advocating for the user's comprehension and information needs at the highest strategic levels and ensuring content decisions are rooted in profound customer understanding.
• Establish and evolve enterprise-level content principles, standards, and best practices across the design and product organizations, ensuring a cohesive, intuitive, and highly refined content experience that considers the unique challenges and opportunities of AI/automation in user interfaces and content generation.
• Provide critical feedback and guidance to maintain the highest quality content deliverables across the team and broader product organization.

Elevate Design Craft & Systemic Impact

• Set the bar for content design excellence and innovation, leveraging a masterful command of user-centered content design methodologies, content strategy, and UX writing principles, including cutting-edge applications of AI, generative content, and content automation, to solve the most ambiguous and impactful language and communication problems.
• Own the vision, strategy, and execution for content design within your product area.

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Requirements

[Not Specified]

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Application Instructions

[Not Specified]

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Company Information

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