Constant Contact

Senior Commercial Optimization Partner

Waltham, Massachusetts, United States

Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, E-commerce, Small Business ServicesIndustries

About Constant Contact

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!

About the Role

As a Sr. Commercial Optimization Partner, you will play a pivotal role in evaluating and planning innovative strategies to drive significant revenue growth across Constant Contact's commercial functions. You will be instrumental in driving operational excellence through continuous iterations to our customer growth strategy and commercial execution. You’ll shape and ensure the realization of strategy into the processes of sales, customer success, and support teams coordinating the effective execution of growth initiatives and enhancing customer acquisition and retention within our diverse customer segments. You will serve as the voice and advocate for our commercial teams into our customer growth segments, ensuring growth strategy is harmonious with the realities of commercial operations. This role is critical in optimally aligning Constant Contact’s commercial execution to our growth strategy to exceed growth targets and deliver exceptional value to our customers.

What you'll do:

Strategic Growth Enablement

  • Act as a key advocate for and collaborate closely with customer specific growth segments across Sales, Customer Success, and Customer Support to integrate new strategies.
  • Serve as the primary liaison between the growth segments and sales, customer success, and support, ensuring that functional needs, priorities, and customer insights inform growth strategy planning and execution.
  • Support the prioritization of growth initiatives within Commercialization functions to ensure alignment with overall business objectives.
  • Ensure the robust execution of growth segment initiatives through Commercialization functions to drive sustained growth and improve customer retention.
  • Advise growth segment teams on Commercialization processes and help shape the transition of growth segment strategy, playbooks, and deliverables into effective customer interactions.
  • Lead the seamless transition and adoption of growth segment playbooks into functional on-the-job playbooks and daily operations.
  • Provide hands-on assistance and guidance to Commercialization functions in the implementation of new growth segment initiatives.
  • Provide feedback to adapt growth segment strategy in real time.

Process Optimization & Analysis

  • Continuously analyze the effectiveness of existing Commercial processes, identifying key areas of execution success and opportunities for improvement.
  • Proactively identify, champion, and drive improvements to our Commercialization processes, enhancing efficiency and effectiveness.
  • Develop and document critical operational resources, such as clear rules of engagement, to ensure consistent and effective execution.
  • Understand and recommend the application of AI within commercial processes to identify and implement work and time-saving improvements for commercial teams.
  • Oversee the commercialization of the entire customer lifecycle, from acquisition to retention in alignment with our customer-specific growth segment strategies.

Leadership & Collaboration

  • Demonstrate exceptional cross-functional collaboration, building strong relationships and fostering alignment across diverse teams.
  • Exhibit strong communication skills, effectively conveying complex ideas and strategies to various audiences.
  • Exemplify and drive accountability in cross functional working groups and in Commercial execution of growth initiatives.
  • Provide coaching, mentoring and authentic leadership.

Skills

Revenue Growth
Commercial Strategy
Operational Excellence
Customer Acquisition
Customer Retention
Sales Strategy
Customer Success
Customer Support
Growth Strategy Planning
Cross-functional Collaboration

Constant Contact

Digital marketing solutions for small businesses

About Constant Contact

Constant Contact offers digital marketing solutions for small businesses and nonprofits, focusing on email and social media marketing. Their user-friendly tools help clients create effective marketing campaigns to engage their target audiences and drive sales or donations. Operating on a subscription-based model, Constant Contact provides various pricing tiers to accommodate different business sizes, making their services accessible to all. The company aims to simplify marketing for organizations that may lack the resources or expertise to manage complex campaigns.

Waltham, MassachusettsHeadquarters
1995Year Founded
$420.8MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Consumer Software, Social ImpactIndustries
1,001-5,000Employees

Benefits

Health Insurance
Paid Vacation
Hybrid Work Options
Professional Development Budget
Paid Sick Leave
Paid Holidays

Risks

Increased competition from AI-driven platforms like ActiveCampaign and Mailchimp.
Potential strategic shifts due to the sale of Siris Capital's ownership stake.
Data privacy challenges from integrations with platforms like Square.

Differentiation

Constant Contact offers AI-powered tools like Campaign Builder and BrandKit.
The company integrates with over 300 apps, including Square and HostGator.
Constant Contact provides a subscription-based model with various pricing tiers.

Upsides

Constant Contact is recognized as a market leader in email marketing.
The partnership with Square enhances marketing and transaction capabilities.
Expansion in APAC positions the company for growth in Asia-Pacific.

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