Senior Campaigns & Demand Generation Leader at DevRev

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, AI, SaaSIndustries

Requirements

Ability to work hybrid/remote from U.S., London, or India and coordinate across time zones
Experience leading global campaign strategy across the full funnel (awareness to consideration to conversion to retention)
Expertise in building and scaling high-caliber teams of campaign, program, and operations professionals across geographies
Strong partnership skills with Product Marketing, Digital, Content, Sales, Field Marketing, and Regional Marketing
Proficiency in driving pipeline, accelerating sales cycles, increasing conversion rates, and contributing to revenue growth through campaign execution and process rigor

Responsibilities

Develop a 12–24 month demand generation roadmap aligned with revenue goals, GTM motions (enterprise, mid-market), and ICP segments
Build, mentor, and scale a high-caliber campaigns and operations team across geographies
Define key metrics, KPIs, and dashboards to monitor campaign health, funnel conversion, ROI, and scalability
Act as the campaign “center of excellence,” evangelizing campaign best practices, experimentation mindset, and process rigor across the marketing organization
Architect multi-touch, multi-channel campaign journeys (email, paid media, webinars, content syndication, direct mail, conversational outreach, events, ABM plays)
Oversee campaign execution from brief to build to QA to launch to monitoring to optimization to reporting
Drive orchestration across channels to maximize reach, engagement, and conversion
Incorporate personalization, sequencing, account-based motions (1:many, 1:few, 1:1) into campaign mix
Partner with Product Marketing to translate product features into compelling value stories, messaging, and content

Skills

Key technologies and capabilities for this role

Demand GenerationCampaign ManagementMarketing StrategyLead GenerationB2B Marketing

Questions & Answers

Common questions about this position

What is the work location or remote policy for this role?

The role is hybrid/remote in U.S., London, or India, and requires the ability to coordinate across time zones.

What salary or compensation is offered for this position?

This information is not specified in the job description.

What are the key skills or experience needed for this role?

The role requires expertise in strategic planning, demand generation roadmap development, team building and scaling, cross-functional partnership with marketing and sales teams, and driving pipeline and revenue growth through campaign execution.

What is the company culture like at DevRev?

DevRev emphasizes human-AI collaboration, breaking down silos, and fostering genuine human connection and teamwork through its Team Intelligence platform, with a global team of 650+ people across eight offices.

What makes a strong candidate for this Senior Campaigns & Demand Generation Leader role?

A strong candidate will have experience defining global campaign strategies across the full funnel, building and scaling high-performing teams, and partnering across marketing and sales functions to drive measurable revenue impact.

DevRev

Custom AI solutions for business efficiency

About DevRev

DevRev.ai focuses on enhancing business operations through its main product, Turing GenAI, which combines data engineering, knowledge graph, and customizable language model technologies. This tool helps businesses connect various departments like support, product management, and software development, allowing for smoother communication and collaboration. Clients can customize the AI solutions to fit their specific needs, whether they are small businesses or large corporations. Unlike many competitors, DevRev.ai emphasizes a tailored approach, ensuring that each solution is designed with a deep understanding of the client's unique challenges. The goal of DevRev.ai is to help businesses improve their efficiency and streamline their operations using advanced AI technologies.

Palo Alto, CaliforniaHeadquarters

2020Year Founded

$146.7MTotal Funding

SERIES_ACompany Stage

Enterprise Software, AI & Machine LearningIndustries

501-1,000Employees

Benefits

Hybrid Work Options

Flexible Work Hours

Risks

Competition from established CRM and AI companies like Salesforce and Microsoft.

Rapid AI technology development may render DevRev's offerings obsolete without innovation.

Potential data privacy concerns and regulatory scrutiny could impact DevRev's operations.

Differentiation

DevRev integrates development and CRM, bridging gaps between developers and customers.

The company offers customizable LLMs, enhancing AI-driven CRM solutions for enterprises.

DevRev's Turing GenAI combines data engineering and knowledge graphs for streamlined operations.

Upsides

Increased demand for AI-driven CRM solutions boosts DevRev's market potential.

Rising adoption of customizable LLMs expands opportunities for DevRev's Turing GenAI.

Recent $100M Series A funding indicates strong market confidence in DevRev.

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