Senior Analyst, Marketing Analytics at Kick

Toronto, Ontario, Canada

Kick Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Life SciencesIndustries

Requirements

Candidates should have proven experience in marketing analytics, with a focus on Google Analytics and website tagging, and experience with Adobe tag management and data visualization tools like Tableau. Strong problem-solving and analytical skills are required, along with the ability to work effectively in a lean and fast-paced environment.

Responsibilities

The Senior Analyst, Marketing Analytics will manage and optimize Google Analytics setup and configurations to track and analyze digital marketing performance, implement and maintain website tagging to ensure accurate data collection, possess a solid understanding of Adobe tag management for efficient tag implementation and management, utilize Tableau or similar tools for data visualization to extract actionable insights from marketing data, prioritize operations-related tasks, working on improving and streamlining marketing operations, collaborate with a small, multitasking team and provide support in various aspects of marketing analytics.

Skills

Google Analytics
Website Tagging
Adobe Tag Management
Data Analysis
Data Visualization
Tableau
Team Collaboration
Problem-Solving

Kick

Financial management for small businesses and creators

About Kick

Kick.co helps small business owners, freelancers, and creators manage their finances more effectively. The company offers a range of services that simplify bookkeeping, maximize tax deductions, and provide cash back opportunities. Users connect their debit or credit cards to Kick.co's platform, which automatically categorizes their business income and expenses, saving them significant time and reducing audit risks. Kick.co operates on a subscription model, providing both automated and human-assisted support, ensuring users receive timely and personalized financial advice. Unlike traditional banks, Kick.co partners with Blue Ridge Bank N.A. to offer banking services. The goal of Kick.co is to help its users save time and money, with the average member saving around $15,452 annually through tax deductions and cash back, while also fostering a community for sharing financial tips.

Palo Alto, CaliforniaHeadquarters
2021Year Founded
$8.8MTotal Funding
SEEDCompany Stage
FintechIndustries
11-50Employees

Benefits

Paid Vacation
Company Equity

Risks

Increased competition from new AI-driven bookkeeping startups.
Sudden influx of users may strain Kick's resources and service quality.
Dependence on Blue Ridge Bank N.A. for banking services poses potential risks.

Differentiation

Kick offers a unique social banking platform for crowdsourcing tax deductions.
The platform automates bookkeeping, saving users 40 to 80 hours annually.
Kick combines AI-driven advice with human-assisted support for personalized financial management.

Upsides

Kick can capture market share from Bench's 12,000 former clients.
Recent $9 million funding supports growth and AI-driven financial solutions.
Increased demand for automated bookkeeping due to Bench's shutdown.

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