[Remote] Tag Manager at Rula

United States

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$111,500 – $124,600Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Mental Health, Healthcare, TechnologyIndustries

Requirements

Required Qualifications
Proven experience owning Tag Manager containers at scale, including custom tag templates, variables, triggers, and data layer design
Expertise in implementing and maintaining client-side and server-side tagging across web, mobile (iOS/Android), and backend systems
Deep hands-on experience configuring and optimizing Segment (Personas, Protocols, Destinations) and Amplitude (event schemas, user properties, instrumentation SDKs)
Experience designing and enforcing enterprise-grade data layer contracts, including naming conventions, schema validation, and backward compatibility
Expertise in implementing real-time tag monitoring using Segment Debugger, Amplitude Inspect, and custom dashboards (e.g., Looker, Datadog)
Experience implementing data security measures, including encryption, role-based access control (RBAC), and data masking, to protect sensitive data in operational reporting pipelines and Data Lakes (e.g., AWS S3, Delta Lake)
Strong ability to translate tracking requirements between product/marketing (business goals) and engineering (technical feasibility)
Preferred Qualifications
Hands-on experience with server-side tagging

Responsibilities

Own the end-to-end health, governance, and evolution of the tagging ecosystem—ensuring every user interaction is captured accurately, consistently, and securely across platforms
Serve as the central authority on tag strategy, bridging engineering, product, marketing, and data & analytics to deliver trusted, standardized event data
Partner with engineering to build modular, version-controlled tag libraries and enforce deployment standards
Collaborate with product and marketing to instrument critical user journeys with precision and scalability
Align with data and analytics to monitor tag health, validate data quality, and ensure 100% consistency between Segment and Amplitude
Lead tag cleanup and standardization to eliminate redundancy, resolve discrepancies, and establish sustained data trust
Evaluate and optimize Segment and Amplitude implementations
Pioneer server-side tagging
Enable advanced analytics through clean, unified event streams
Drive the transition from reactive tag management to a proactive, governed, and automated instrumentation framework

Skills

Key technologies and capabilities for this role

Tag ManagementGoogle Tag ManagerEvent TrackingData GovernanceInstrumentationUser Journey MappingTag LibrariesDeployment StandardsAnalyticsCross-functional Collaboration

Questions & Answers

Common questions about this position

What is the salary range for the Tag Manager position?

The salary range is $111.5K - $124.6K.

Is this a remote position?

Yes, this is a remote position. Rula is a remote-first company that hires in most U.S. states except Hawaii.

What skills are required for the Tag Manager role?

Proven experience owning Tag Manager containers at scale, including custom tag templates, variables, triggers, and data layer design is required.

What is the company culture like at Rula?

Rula is a remote-first company passionate about making mental health care accessible, treating the whole person with evidence-based and compassionate care, and fostering a collaborative data organization.

What makes a strong candidate for this Tag Manager role?

A strong candidate has proven experience owning Tag Manager containers at scale and is passionate about turning messy tracking into mission-critical clarity while collaborating cross-functionally.

Rula

Telehealth platform for mental health services

About Rula

Rula operates in the telehealth market, focusing on mental health services. The platform helps individuals find suitable therapists by matching them based on their preferences, insurance information, and specific needs. Rula partners with major insurance carriers to offer affordable mental healthcare, making it accessible to a wider audience. The company has a network of over 8,000 licensed therapists, ensuring high-quality care through thorough background checks and clinical reviews. Clients can connect with therapists via live video sessions, providing convenience and flexibility. Rula's goal is to simplify the process of accessing mental health support and to make therapy more affordable for everyone.

Los Angeles, CaliforniaHeadquarters

2019Year Founded

$107.9MTotal Funding

SERIES_BCompany Stage

Enterprise Software, HealthcareIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Remote Work Options

401(k) Retirement Plan

Paid Vacation

Paid Sick Leave

Paid Parental Leave

Mental Health Support

Home Office Stipend

Phone/Internet Stipend

Wellness Program

Risks

Increased competition from telehealth startups may erode Rula's market share.

Rapid provider network expansion could challenge consistent quality of care.

Reliance on insurance partnerships risks changes in reimbursement policies.

Differentiation

Rula offers a network of over 10,000 diverse, licensed mental health providers.

Rula's partnerships with major insurers ensure affordable care for over 120 million people.

Rula provides next-day therapy availability and 24/7 crisis support across the U.S.

Upsides

Partnership with Amino Health expands Rula's reach and patient acquisition potential.

Collaboration with Amazon enhances visibility and accessibility for mental health services.

Doug Newton's appointment as CMO strengthens clinical strategies and patient care quality.

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