Senior Analyst, Digital Marketing

Boston, Massachusetts, United States

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$95,200 – $119,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Sports, Entertainment, GamingIndustries

Requirements

Candidates must hold a Bachelor’s degree in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or a related field. A minimum of three years of experience in business analytics or data science, with expertise in marketing analytics and attribution methodologies is required. Proficiency in SQL/Snowflake and Excel for large-scale data analysis is necessary, along with experience with A/B testing, experimental design, and analytical testing methods. Familiarity with R, Python, or statistical programming languages is a plus.

Responsibilities

As a Senior Analyst, Marketing Analytics, you will optimize channel spend and creative performance in collaboration with marketing stakeholders, develop and manage self-service reporting dashboards for marketing insights, build analytical frameworks to improve marketing channel performance, partner with marketing operators and stakeholders to define business problems and deliver analytically rigorous solutions, and present key findings to senior leadership and collaborate cross-functionally on strategy.

Skills

SQL

Snowflake

Excel

A/B Testing

Experimental Design

Data Visualization

Tableau

Python

DraftKings

Online platform for fantasy sports and betting

About DraftKings

DraftKings operates in the online gaming and entertainment industry, focusing on daily fantasy sports, sports betting, and online casino games. Users can engage in daily fantasy sports contests for cash prizes, place bets on various sports events, and play casino games like slots, blackjack, roulette, and poker. The platform also includes a marketplace for digital collectibles, allowing users to buy, sell, and trade NFTs of celebrities. DraftKings ensures compliance with gaming regulations, providing a secure environment for its users. Unlike many competitors, DraftKings offers a diverse range of gaming options and revenue streams, attracting a wide audience of sports fans, gamblers, and digital collectors. The company's goal is to create a comprehensive and safe platform for users to enjoy various gaming activities and digital asset trading.

Boston, MassachusettsHeadquarters

2012Year Founded

$911.4MTotal Funding

IPOCompany Stage

Crypto & Web3, GamingIndustries

1,001-5,000Employees

Benefits

Performance Bonus

Company Equity

Risks

Class action lawsuit for alleged unlawful account termination could damage reputation.

Accusations of collusion with FanDuel may lead to antitrust investigations.

Sportsbook+ in New York may face regulatory scrutiny over its subscription model.

Differentiation

DraftKings offers a unique combination of fantasy sports, sports betting, and online casino games.

The company has ventured into the NFT market, expanding its digital collectibles offerings.

DraftKings ensures a secure gaming environment through compliance with gaming authorities.

Upsides

Partnership with Delta Air Lines could open new revenue streams through in-flight gaming.

Launch of Sportsbook+ in New York offers enhanced odds, attracting more subscribers.

Entry into the NFT market taps into the growing digital collectibles trend.

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