[Remote] Marketing & Audience Recruitment Specialist, Axios Live (Temporary) at Axios

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

8+ years of experience in marketing, with at least 3 years in event marketing or audience acquisition
Proven success in recruiting and engaging select live event audiences
Strong leadership experience managing small, high-performing teams
Proficiency with marketing automation tools (e.g., Sailthru, Braze, ZoomInfo, Hubspot) and analytics platforms
Excellent communication and storytelling skills, with the ability to translate data into actionable insights
Highly organized, deadline-driven, and comfortable in a fast-paced, collaborative environment

Responsibilities

Develop and execute strategies to attract and register high-value attendees, with a focus on thought leaders, senior executives, and industry decision-makers
Build and maintain targeted prospect lists; collaborate with partnerships and editorial teams to align audience goals with event content
Optimize outreach channels including email marketing, paid social, and direct invitations
Create multi-channel marketing campaigns to promote live events — leveraging owned, earned, and paid media
Partner with design, editorial, and communications teams to ensure cohesive brand storytelling across all touchpoints
Track performance, report on KPIs, and use insights to optimize future campaigns
Work closely with Events and Editorial teams to align messaging and audience targeting
Ensure a seamless attendee experience from first touch through registration and attendance
Oversee audience analytics and reporting to evaluate campaign effectiveness and ROI
Recommend new tools, technologies, or tactics to improve efficiency and outcomes
Oversee, mentor, and support two Events Marketing Associates in executing campaigns that drive event awareness and attendance
Manage goals and ensure consistent, high-quality marketing execution across events

Skills

Axios

Local news coverage for Charlotte community

About Axios

Axios Charlotte provides local news and information to the Charlotte, North Carolina community, covering topics like careers, real estate, travel, and food. The company generates revenue through advertising and sponsored content, leveraging its daily newsletter with over 107,000 subscribers to attract local businesses. By focusing specifically on the Charlotte area, Axios Charlotte offers in-depth coverage that is highly relevant to its audience. The goal is to keep the community informed while supporting local businesses.

Arlington, VirginiaHeadquarters

2017Year Founded

$55.4MTotal Funding

SERIES_CCompany Stage

Consumer Software, Consumer Goods, EntertainmentIndustries

501-1,000Employees

Benefits

Competitive salary

Health insurance (100% paid for individuals, 75% for families)

Primary caregiver 12-week paid leave

401(k)

Generous vacation policy, plus company holidays

Company equity

Commuter and cell phone benefit

A commitment to an open, inclusive, and diverse work culture

Annual learning and development stipend

Risks

AI-driven news platforms could challenge Axios's smart brevity approach.

Partnerships in the crypto industry may expose Axios to reputational risks.

Reliance on advertising revenue makes Axios vulnerable to economic downturns.

Differentiation

Axios delivers news with smart brevity, focusing on efficiency and shareability.

The company offers hyper-local content specific to the Charlotte community.

Axios partners with local businesses for targeted advertising opportunities.

Upsides

Local news consumption is rising, boosting Axios Charlotte's audience base.

Newsletters are growing as a primary news source, aligning with Axios's strategy.

Digital advertising spending is projected to reach $701 billion by 2025.

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