[Remote] Sales Director, Business Development (Technology & Consumer Electronics) at Nielsen

Chicago, Illinois, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Consumer Electronics, Market Research, Data & AnalyticsIndustries

Requirements

Candidates must have a minimum of 10-15 years of related experience with a proven track record of exceeding sales quotas. Essential skills include effective senior-level communication, influencing, presentation abilities, a strong client focus, and a results-oriented mindset. The role requires the ability to thrive in ambiguous, fast-paced environments, expertise in solutions-based selling, and a solid understanding of the data analytics industry, business models, and NielsenIQ products and services. High cultural IQ and interpersonal skills are necessary for cross-cultural collaboration.

Responsibilities

The Sales Director will manage and grow existing client relationships within the Tech & Durables space, driving value through NielsenIQ solutions and establishing the company as a trusted partner. Responsibilities include maintaining accurate sales forecasts, leading contract negotiations, and effectively using CRM tools. Additionally, the role involves developing and executing strategies for new business acquisition, identifying and engaging new decision-makers, generating qualified leads, and launching products into new markets. The Sales Director will also develop sales strategies for white space, win-back, and cross-selling opportunities, demonstrate deep industry knowledge, communicate NielsenIQ innovations, and propose proactive solutions to client needs. Collaboration with marketing and demand generation teams is crucial for pipeline development and commercial goals.

Skills

Sales

Business Development

Client Relationship Management

Account Management

Sales Strategy

Forecasting

Contract Negotiation

CRM

Lead Generation

Market Penetration

Pipeline Management

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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