Revenue Operations Specialist - Promotional Merchandising at DraftKings

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Sports Betting, Online Gaming, TechnologyIndustries

Requirements

2–4 years of experience in digital merchandising, marketing operations, or similar fields. Experience in gaming, ecommerce, or digital media environments is a plus
Strong attention to detail and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously
Experience evaluating A/B tests, campaign lift, or other experiment methodologies
Proven ability to turn ambiguous data into clear, concise narratives for non-technical stakeholders
Strong problem-solving and critical thinking skills; comfortable challenging assumptions and asking “why”
Familiarity with CMS tools, marketing asset management, or merchandising platforms
Excellent communication and stakeholder management skills, particularly in cross-functional environments

Responsibilities

Own the end-to-end merchandising of promotional campaigns across the DraftKings Online Sportsbook, including carousel, straplines, landing pages, and more
Ensure timely and accurate execution of promotional content based on campaign calendars and business priorities
Partner with Marketing, Creative, CRM, and Product to align messaging and promotional priorities across all customer-facing surfaces
Monitor in-app and web promotional real estate to ensure the most impactful offers are prominently and effectively displayed
Analyze performance data to iterate on design, placement, and messaging strategies
Design and run experiments to maximize customer engagement
Maintain documentation and processes to ensure consistency and scalability of merchandising execution
Serve as a point of contact for surfacing merchandising opportunities and resolving creative or logistical challenges

Skills

Promotional Merchandising

Revenue Operations

Data Analysis

A/B Testing

CRM

Customer Engagement

Performance Monitoring

Experiment Design

Cross-functional Collaboration

Documentation

DraftKings

Online platform for fantasy sports and betting

About DraftKings

DraftKings operates in the online gaming and entertainment industry, focusing on daily fantasy sports, sports betting, and online casino games. Users can engage in daily fantasy sports contests for cash prizes, place bets on various sports events, and play casino games like slots, blackjack, roulette, and poker. The platform also includes a marketplace for digital collectibles, allowing users to buy, sell, and trade NFTs of celebrities. DraftKings ensures compliance with gaming regulations, providing a secure environment for its users. Unlike many competitors, DraftKings offers a diverse range of gaming options and revenue streams, attracting a wide audience of sports fans, gamblers, and digital collectors. The company's goal is to create a comprehensive and safe platform for users to enjoy various gaming activities and digital asset trading.

Boston, MassachusettsHeadquarters

2012Year Founded

$911.4MTotal Funding

IPOCompany Stage

Crypto & Web3, GamingIndustries

1,001-5,000Employees

Benefits

Performance Bonus

Company Equity

Risks

Class action lawsuit for alleged unlawful account termination could damage reputation.

Accusations of collusion with FanDuel may lead to antitrust investigations.

Sportsbook+ in New York may face regulatory scrutiny over its subscription model.

Differentiation

DraftKings offers a unique combination of fantasy sports, sports betting, and online casino games.

The company has ventured into the NFT market, expanding its digital collectibles offerings.

DraftKings ensures a secure gaming environment through compliance with gaming authorities.

Upsides

Partnership with Delta Air Lines could open new revenue streams through in-flight gaming.

Launch of Sportsbook+ in New York offers enhanced odds, attracting more subscribers.

Entry into the NFT market taps into the growing digital collectibles trend.

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