Retention Marketing Manager (Canada) at Quince

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, E-commerce, TechnologyIndustries

Requirements

5+ years of experience in retention/lifecycle marketing, including triggered, promotional, and transactional campaigns
Deep experience with Iterable or comparable ESP required (Braze, Klaviyo, SFMC, etc.)
Strong understanding of email design best practices, HTML, and copywriting for performance
Proficiency in setting up and analyzing statistically sound A/B tests
Exceptional attention to detail and ability to identify and act on insights from large datasets
Proven ability to manage cross-functional collaboration and prioritize multiple initiatives
Experience with SMS marketing, preferably in a high-growth DTC or ecommerce environment
Knowledge of Canadian privacy laws (CASL, etc.) and compliance best practices
Bonus: Experience in fashion or home goods ecommerce, fluency in French

Responsibilities

Own and execute the Canadian retention strategy (email/SMS/push/in-app) to drive conversion, repeat purchases, and customer lifetime value
Build and manage a retention marketing calendar, optimizing promotions and content to encourage cross-sell, reactivation, and engagement
Design and test a best-in-class welcome series to significantly improve lead-to-purchase activation rates
Run A/B and multivariate tests across lifecycle touchpoints to optimize click-through rate (CTR), revenue per visit, and engagement
Develop segmentation strategies based on customer behavior, user cohorts, demographics, lifecycle stage, and product preferences
Partner with data science and engineering to identify key drivers of high-value customers and operationalize personalization strategies
Collaborate with creative and brand teams to develop localized content and templates tailored to the Canadian consumer journey
Launch and scale app marketing initiatives (push/in-app) for new and existing Canadian customers

Skills

Retention Marketing

Email Marketing

SMS Marketing

Push Notifications

In-App Messaging

Data-Driven Marketing

A/B Testing

Customer Lifecycle

Personalization

Consumer Behavior

Quince

Direct-to-consumer e-commerce for fashion and home essentials

About Quince

Quince offers high-quality fashion and lifestyle products through its online retail platform. The company sources its products directly from manufacturers worldwide, which allows it to provide premium items at lower prices compared to traditional retail stores. Quince's product range includes clothing like dresses and blouses, as well as home essentials such as bed sheets. This direct-to-consumer model appeals to a diverse customer base, from those seeking stylish clothing to those in need of quality home goods. Quince differentiates itself from competitors by eliminating middlemen, ensuring affordability without compromising on quality. The company's goal is to make luxury accessible to everyone while fostering a community of satisfied customers who share their experiences on social media.

San Francisco, CaliforniaHeadquarters

2018Year Founded

$74.9MTotal Funding

SERIES_BCompany Stage

Consumer Software, Consumer GoodsIndustries

201-500Employees

Benefits

Performance Bonus

Flexible Work Hours

Remote Work Options

Risks

Increased competition from brands like Italic and Everlane may dilute Quince's market share.

Challenges in maintaining product quality as Quince scales could impact customer satisfaction.

Geopolitical tensions may disrupt Quince's global sourcing and manufacturing partnerships.

Differentiation

Quince's M2C model cuts out middlemen, offering luxury at lower prices.

The company partners with over 50 top manufacturers globally for diverse product offerings.

Quince's focus on sustainability and ethical sourcing appeals to eco-conscious consumers.

Upsides

Quince's strong social media presence boosts brand visibility and customer engagement.

The global e-commerce market expansion offers Quince opportunities to reach new customers.

Rising demand for sustainable fashion aligns with Quince's responsible sourcing practices.

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