Retail Trade Marketing Manager - Lingo at Abbott

Maidenhead, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical Devices, RetailIndustries

Requirements

Significant prior retail or trade marketing experience, ideally in consumer electronics and/or consumer goods / consumer healthcare categories sold in retail and e-com. Health tech / DTC experience is a plus
Understanding of marketing and selling under Medical Device Regulations
Strong interpersonal skills and customer mindset, and ability to influence cross-functional stakeholders based in the UK and globally
Experience delivering measurable, multi-channel, growth strategies
Willingness to roll up sleeves, troubleshoot problems, and drive to aligned solutions; ability to own and manage project delivery on-time and in budget

Responsibilities

Own and deliver the implementation of channel and customer specific Retail Marketing Strategy aligned to the broader business objectives in the UK. Manage the development of marketing, retail and promotional plans to effectively grow Lingo
Develop Joint Business Plans with retailers to unlock category and brand growth, co-marketing and promotional expertise, managing and optimizing opportunities that lead to mutual business value and stronger partnerships
Champion the Lingo and Abbott brands, ensuring communication is consistent and supporting brand strategy. Address purchase drivers and barriers through physical and digital experiences that elevate product truths
Work with insights and analytics teams to understand the path-to-purchase and user experience, uncovering insights that drive growth in UK retail landscape
Monitor and analyse the performance of promotions, providing insights and recommendations for improvement to key stakeholders
Manage and coordinate marketing retail budgets, influence investment, aligning closely with UK Marketing Lead and Finance

Skills

Retail Marketing

Trade Marketing

Joint Business Planning

Co-Marketing

Promotional Planning

In-Store Experiences

Brand Management

Consumer Insights

Shopper Insights

Analytics

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees