Retail Strategy Director

Responsibilities

The Retail Strategy Director will develop compelling and original retail strategy by leveraging commercial, shopper, ecommerce, and category data to uncover insights that drive performance for both existing clients and new opportunities. They will write exceptional, insight-led creative briefs that inspire retail media, performance creative, and omnichannel activations across the customer journey. The Retail Strategy Director will communicate and present clearly and persuasively, translating complex retail and commercial challenges into clear, actionable thinking for clients and internal teams. They will understand the retail landscape deeply, across channels (DTC, Amazon, Walmart, Target, Criteo retailers, wholesale, and bricks-and-mortar) and formats, to guide strategic decisions and drive relevance. The Retail Strategy Director will analyze the competitive landscape—assessing pricing, assortment, and promotional tactics—to uncover strategic white space and inform campaign or content strategy. They will partner with clients on promotional strategy, contributing to go-to-market planning, seasonal initiatives, and full-funnel execution, and develop trusted relationships with retail and marketing clients, understanding their commercial priorities, category dynamics, and organizational structures. Additionally, they will identify and activate business growth opportunities, including cross-selling Jellyfish capabilities (e.g. retail media, creative automation) and upselling solutions aligned with client needs.