Nielsen

Director of Strategic Initiatives

Illinois City, Illinois, United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Market Research, Consumer Insights, Data Science, Media & AdvertisingIndustries

Requirements

Candidates should possess a Bachelor's degree in a related field and a minimum of six to ten years of experience in data, adtech, or martech, with a focus on program management, project management, and change management. Strong business acumen in areas such as market research, audience targeting, data licensing, and programmatic media is required, along with experience managing resource and budget plans for timely, on-budget delivery. Experience with big data tech stacks, methods, and technologies is a plus, and knowledge of risk mitigation and leading discussions with senior leadership is also beneficial.

Responsibilities

The Director of Strategic Initiatives will develop and implement roadmaps for data partnerships, contractual schedules, and compliance needs related to growth initiatives, manage project schedules, risks, and stakeholder communication, coordinate cross-functionally with tech, legal/contracts, procurement, and product teams, identify and manage risks and issues in product development, support vendor/partners contracts and budgets, manage processes and projects related to data governance, and act as a liaison between product and data governance teams. The role will also involve leading quality assurance processes, building frameworks for decision making and accountability, identifying and vetting data partnerships and vendors, designing processes for initiative tracking and metrics, and navigating regulatory and compliance considerations in the use of consumer data.

Skills

Project Management
Data Partnerships
Regulatory Compliance
Strategic Planning
Stakeholder Engagement
Vendor Management
Technology Development
Product Roadmapping

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

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