CSC Generation

Senior Director of Ecommerce

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Retail, EcommerceIndustries

Position Overview

  • Location Type: [Not Specified]
  • Employment Type: Full Time
  • Salary: [Not Specified]

The Senior Director of eCommerce for Sur La Table is responsible for the company’s online business. As a business leader, you will be responsible for planning and executing a comprehensive digital strategy to drive both near and long-term growth, while hitting forecasted revenue targets. Operationally, you will cover all aspects of eCommerce, including day-to-day business needs and launching key new customer-facing initiatives. You are a proven operator with a strong collaborative spirit that fosters cross-functional coordination and cross-department execution. You will work closely with multiple parts of the organization, including merchandise-buying, marketing, retail, customer service, and product-technology teams. You will obsess with delivering rich online brand experiences, increasing site engagement, and driving conversions, all of which create customer loyalty. You will manage the eCommerce budget and ensure it is tied directly back to forecasted revenue. This requires that you are a passionate brand advocate and a true customer champion, driving omni-channel performance and making key investment decisions using sound data analysis. This role is challenging and requires a big role within a fast-paced team.

Requirements

  • [Not Specified]

Responsibilities

  • Plan, prioritize, and drive all activities resulting in eCommerce net revenue growth.
  • Further identify, develop, and execute eCommerce initiatives to achieve near and long-term growth.
  • Manage allocated budgets and provide strategic and detailed inputs on financial planning for eCommerce forecasts and actuals.
  • Utilize data analytics tools to monitor site performance, track key merchandising and traffic metrics, and make data-driven decisions to improve the online shopping experience.
  • Lead a cross-functional eCommerce team handling site management, merchandising, production, digital operations, and customer service by fostering strong teamwork, heavy collaboration, and a RACI framework.
  • Drive omni-channel performance and make key investment decisions using sound data analysis.

Company Information

  • Company: Sur La Table
  • Overview: With over 50 stores and the largest avocational cooking program in the US, Sur La Table offers an unsurpassed selection of exclusive and premium-quality goods for the kitchen and table – and the culinary expertise and inspiration to go along with it.

Skills

Digital Strategy
eCommerce Operations
Cross-Functional Leadership
Data Analytics
Budget Management
Customer Experience
Online Brand Management
Performance Tracking

CSC Generation

Acquires and revitalizes struggling retail brands

About CSC Generation

CSC Generation specializes in acquiring and revitalizing struggling retail brands to make them profitable. The company identifies underperforming brands with potential and integrates them into its operating platform, which includes technology, skilled personnel, and efficient processes. This approach has allowed CSC Generation to successfully transform several well-known brands, such as DirectBuy and Sur La Table, into profitable ventures. The company generates revenue through the sales of products from its portfolio, which features over 325,000 items and attracts around 10 million monthly page views. Unlike many competitors, CSC Generation focuses on "unsexy" opportunities—brands that others might overlook but have significant turnaround potential. The goal of CSC Generation is to drive growth and profitability for the brands it acquires, ultimately enhancing the customer experience and increasing sales.

Merrillville, IndianaHeadquarters
2016Year Founded
$107.6MTotal Funding
SERIES_ECompany Stage
Consumer Software, Consumer GoodsIndustries
51-200Employees

Risks

Increased competition may lead to higher acquisition costs for CSC Generation.
Operational challenges in integrating new brands like Backcountry could affect performance.
Economic downturns could reduce consumer spending, impacting CSC's profitability.

Differentiation

CSC Generation specializes in acquiring and revitalizing struggling retail brands.
The company integrates brands into its platform to drive growth and profitability.
CSC Generation identifies 'unsexy' opportunities with significant potential for turnaround.

Upsides

CSC Generation's acquisition of Backcountry expands its consumer-centric brand portfolio.
The rise of AI-driven personalization can enhance CSC's customer engagement and conversion rates.
Direct-to-consumer models offer CSC increased profitability by cutting out intermediaries.

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