CSC Generation

Senior Director of Ecommerce

United States

CSC Generation Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Retail, EcommerceIndustries

Requirements

Candidates should possess a Bachelor's degree in Business, Marketing, or a related field, and ideally have a Master's degree. They should have at least 8 years of experience in eCommerce leadership, demonstrating a proven track record of driving revenue growth and developing successful digital strategies. Strong financial acumen and experience managing large budgets are essential, along with expertise in data analysis and customer behavior.

Responsibilities

The Senior Director of eCommerce will be responsible for planning and executing a comprehensive digital strategy to drive both near and long-term growth, while hitting forecasted revenue targets. They will oversee all aspects of the eCommerce operation, including day-to-day business needs and launching new customer-facing initiatives, collaborating closely with various teams such as merchandise-buying, marketing, retail, and technology. This role involves managing the eCommerce budget, prioritizing growth initiatives, and delivering rich online brand experiences to increase site engagement and drive conversions, ultimately fostering customer loyalty and optimizing omni-channel performance.

Skills

Digital Strategy
eCommerce Operations
Cross-Functional Leadership
Data Analytics
Budget Management
Customer Experience
Online Brand Management
Performance Tracking

CSC Generation

Acquires and revitalizes struggling retail brands

About CSC Generation

CSC Generation specializes in acquiring and revitalizing struggling retail brands to make them profitable. The company identifies underperforming brands with potential and integrates them into its operating platform, which includes technology, skilled personnel, and efficient processes. This approach has allowed CSC Generation to successfully transform several well-known brands, such as DirectBuy and Sur La Table, into profitable ventures. The company generates revenue through the sales of products from its portfolio, which features over 325,000 items and attracts around 10 million monthly page views. Unlike many competitors, CSC Generation focuses on "unsexy" opportunities—brands that others might overlook but have significant turnaround potential. The goal of CSC Generation is to drive growth and profitability for the brands it acquires, ultimately enhancing the customer experience and increasing sales.

Key Metrics

Merrillville, IndianaHeadquarters
2016Year Founded
$107.6MTotal Funding
SERIES_ECompany Stage
Consumer Software, Consumer GoodsIndustries
51-200Employees

Risks

Increased competition may lead to higher acquisition costs for CSC Generation.
Operational challenges in integrating new brands like Backcountry could affect performance.
Economic downturns could reduce consumer spending, impacting CSC's profitability.

Differentiation

CSC Generation specializes in acquiring and revitalizing struggling retail brands.
The company integrates brands into its platform to drive growth and profitability.
CSC Generation identifies 'unsexy' opportunities with significant potential for turnaround.

Upsides

CSC Generation's acquisition of Backcountry expands its consumer-centric brand portfolio.
The rise of AI-driven personalization can enhance CSC's customer engagement and conversion rates.
Direct-to-consumer models offer CSC increased profitability by cutting out intermediaries.

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