DeepIntent

Director of Client Insights & Analytics

New York, New York, United States

DeepIntent Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare Advertising, Pharmaceutical MarketingIndustries

Requirements

Candidates should possess 8+ years of experience in digital marketing or media advertising, a Bachelor’s degree from an accredited university with a concentration in Data Analytics, Data Science, Statistics, Computer Science, or a related field, and 4+ years of experience managing high-performing analytics teams. Experience working in health/pharma media and measurement is required, along with strong verbal and written communication skills, experience with SQL, Python or R, and visualization tools such as Looker, Tableau or Google Data Studio. Applicants must also demonstrate outstanding troubleshooting, analytical, and problem-solving abilities, and the capacity to collaborate cross-functionally in a fast-paced environment.

Responsibilities

The Director of Client Insights & Analytics will independently manage client conversations regarding DeepIntent measurement and media differentiation, customizing data presentation to client needs. They will lead the execution of client measurement initiatives, advocate for data-driven decision-making, serve as the main point of contact for analytics discussions with advertisers and agencies, and provide recommendations for campaign measurement and optimization. Furthermore, the role involves identifying and proposing strategies to enhance client objectives, managing and developing a diverse team of direct reports, optimizing workflow, and fostering a positive resolution environment, as well as training the team on best practices in presentation and storytelling.

Skills

Media Measurement
Data Analysis
Reporting
Client Engagement
Data Presentation
Campaign Optimization
Performance Analysis
Strategic Planning

DeepIntent

Healthcare advertising technology and demand-side platform

About DeepIntent

DeepIntent offers a demand-side platform (DSP) tailored for healthcare advertising, allowing marketers to create and manage campaigns that target both patients and healthcare professionals (HCPs). The platform uses a proprietary ID graph and HCP Planner to form targeted audiences based on reliable data sources, addressing privacy concerns in healthcare advertising. DeepIntent stands out from competitors by prioritizing privacy compliance and data security, ensuring sensitive user information is protected. The company's goal is to empower healthcare marketers to run effective digital advertising campaigns while maintaining high standards of data security.

Key Metrics

New York City, New YorkHeadquarters
2016Year Founded
$45MTotal Funding
ACQUISITIONCompany Stage
Consumer Software, HealthcareIndustries
51-200Employees

Benefits

Remote Work Options
Performance Bonus

Risks

Scrutiny on third-party data vendors may lead to compliance challenges.
Data privacy regulation changes could impact partnerships and data sharing.
Integration with Acxiom poses risks related to data breaches or misuse.

Differentiation

DeepIntent's MarketMatch platform offers a unified digital healthcare marketplace.
The proprietary ID graph enables precise targeting of healthcare professionals and patients.
Focus on privacy compliance sets DeepIntent apart in healthcare advertising.

Upsides

Partnership with Everyday Health Group expands access to premium health segments.
Integration with Acxiom enhances data capabilities and marketing performance.
Winning the Digiday Media Award boosts DeepIntent's industry credibility.

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