Retail Strategy Director

Retail Strategy Director

Employment Type: Full-time Location Type: Remote Salary: $120,000 - $160,000 USD per year

Company Description

At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table. Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfillment go hand in hand.

Job Description

Reporting to the VP, Retail Media, the Retail Strategy Director leads ecommerce shopping strategy across client brands, developing insight-driven briefs and guiding the creation of effective, results-oriented campaigns. Collaborating closely with creative, media, data, and commerce teams, they ensure strategic alignment across the full funnel—delivering impactful retail experiences that drive business growth, strengthen client relationships, and support pitch success.

Responsibilities

• Develops compelling and original retail strategy by leveraging commercial, shopper, ecommerce, and category data to uncover insights that drive performance for both existing clients and new opportunities.
• Writes exceptional, insight-led creative briefs that inspire retail media, performance creative, and omnichannel activations across the customer journey.
• Communicates and presents clearly and persuasively, translating complex retail and commercial challenges into clear, actionable thinking for clients and internal teams.
• Understands the retail landscape deeply, across channels (DTC, Amazon, Walmart, Target, Criteo retailers, wholesale, and bricks-and-mortar) and formats, to guide strategic decisions and drive relevance.
• Works within proprietary Jellyfish tech and third-party retail tools (e.g. Jungle Scout, Stackline, Profitero) to track market share, identify growth opportunities, and measure category trends.
• Analyzes the competitive landscape—assessing pricing, assortment, and promotional tactics—to uncover strategic white space and inform campaign or content strategy.
• Partners with clients on promotional strategy, contributing to go-to-market planning, seasonal initiatives, and full-funnel execution.
• Develops trusted relationships with retail and marketing clients, understanding their commercial priorities, category dynamics, and organizational structures.
• Understands the retail & shopper relationships and the importance around those insights.
• Brings agility across a range of retail categories and challenges, flexing between campaign strategy, ecommerce planning, merchandising, CRM, and loyalty.
• Identifies and activates business growth opportunities, including cross-selling Jellyfish capabilities (e.g. retail media, creative automation) and upselling solutions aligned with client needs.

Qualifications

• At least 5 years of experience in a media strategy or planning role, or in a cross-channel buying role within an agency or multinational client organization.
• Demonstrated expertise in developing brand, digital marketing, and planning strategies, with a fluency in digital media planning.
• An expert in the use of data and market insights to inform decisions and develop business strategies.
• Passion for creative problem-solving, generating unique ideas, and pushing the agenda on innovative or experimental approaches that progress our clients' marketing practices.
• Experience working in close collaboration with multi-disciplinary team members to achieve common goals, valuing and respecting diverse contributions.
• Experience working in a dynamic and fast-paced industry, demonstrating adaptability.