Director, Customer Marketing - Convenience Retail

Position Overview

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader; it is an opportunity to be part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.

As Director, Customer Marketing - Convenience Retail, you will lead customer marketing for assigned customers, responsible for amplifying category/brand plans and creating differentiated marketing/path to purchase platforms. You will engage with the customer team, leverage Collaborative Business Plans and Coca-Cola Customer Commitment, and represent category/brand platforms, programming, and innovation to the customer and customer team.

Responsibilities

• Lead customer marketing for assigned customers.
• Drive marketing by amplifying category/brand plans and creating differentiated marketing/path to purchase platforms.
• Engage with the customer team and leverage Collaborative Business Plans and Coca-Cola Customer Commitment.
• Represent category/brand platforms, programming, and innovation to the customer and customer team.
• Collaborate with Integrated Marketing (IMX) and creative marketers/agency to enable irresistible customer marketing.
• Work with IMX Connected Commerce team to drive compelling omni-channel plans (via media/eComm/digital marketing/retail media).
• Build annual plans and long-term (3-5 year) customer marketing platforms.
• Inspire customers to engage in compelling and irresistible customer marketing platforms.
• Manage senior-level customer relationships.
• Build, monitor, and implement sales and marketing plans across customers.
• Apply advanced strategic and creative thinking.
• Recognize, understand, and interpret shopper behavior, brand strategies, channel, and customer needs, and translate this knowledge into action and results.
• Communicate with customer leadership and extensive customer functions (marketing, omni/digital, in-store, retail media, category, etc.).
• Internally collaborate with category/brand leads, customer/sales leadership, connected commerce, and integrated marketing.
• Inspire customers and the system (OU’s, Bottlers, and Customers) with category platforms.
• Support alignment with bottlers and customer teams to win with key category initiatives.

Qualifications & Requirements

• Education: Bachelor’s degree required; MBA or other graduate degree preferred.
• Experience: 7 or more years of experience required, preferably in the consumer goods/beverages industry or sports business; 10 or more years preferred.
• Cross-functional Teams: Experience leading and being part of cross-functional teams.
• Marketing Experience: Customer marketing and omni-channel marketing experience.
• Planning Expertise: Annual planning expertise, leveraging market trends and consumer/shopper insights.
• Sales Experience: Selling experience and collaborating for value.
• Business Acumen: Strong business acumen with the ability to utilize category insights, shopper insights, and financial goals into planning.

Preferences

• Significant customer marketing, consumer/shopper insights, business analytics experience.
• Digital, Social, eComm, and Retail Media Network Knowledge & Experience.
• Financial management experience.
• Creative development experience, inclusive of working with or for creative shopper agencies.
• Previous Customer/Shopper/Region/Channel Management experience.
• Strong business acumen with the ability to influence across the internal organization and with the customer.

Employment Details

• Employment Type: Full time
• Location Type: Remote
• Location(s): United States of America
• Travel Required: 00% - 25%
• Relocation Provided: No
• Job Posting End Date: July 24, 2025

Company Information

The Coca-Cola Company offers:

• Iconic & Innovative Brands: A portfolio representing over 250 products with some of the most popular brands in the world, with continuous innovation.
• Expansive & Diverse Customers: Focus on a diversified and broad range of customers each day.
• Critical Experiences: Work as a global network with a wide range of cross-functional partners to step-change how we refresh the world and make an impact every day.