Regional Marketing Manager EPD APAC at Abbott

Singapore

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, Healthcare, BiotechnologyIndustries

Requirements

University degree (ideally Science and/or Business)
Minimum of 5 years of pharmaceutical/oncology sales and marketing experience at a country or regional level
Proven success in Immunology & Oncology Biosimilar brand management
Experience working within Asian Markets

Responsibilities

Develop a robust cross functional APAC brand plans designed to accelerate the growth of Abbott’s Immunology & Oncology Biosimilar brands. Ensure the plan identifies future trends, addresses key issues, and leverages opportunities to outperform competitors and drive above market growth. Review and support the APAC region’s strategic business plans for the group of products
Lead the initiation of critical market insights and research to uncover unmet needs and enhance customer experience. Translate these insights into actionable strategies that inform and drive marketing initiatives
Drive and adapt the global brand positioning, ensuring competitive differentiation and compelling messaging for Biosimilar products. Set inspirational goals that align with Abbott’s vision and resonate with key stakeholders
Be responsible for regional launch plans and ensure optimal utilization of the planned promotional support budget. Design, plan, and oversee the execution of integrated marketing programs for Biosimilar products
Be responsible for APAC launch plans for new Biosimilar products. Prioritize key actions to ensure alignment and seamless execution across affiliates, closely monitoring progress to ensure success
Foster strong communication and alignment with local marketing and sales teams. Provide guidance and support to ensure affiliate marketing plans are strategically sound and effectively executed
Establish robust monitoring mechanisms to track the execution and impact of marketing programs. Prepare detailed monthly reports for senior management, including performance dashboards, highlights, and ad-hoc analyses
Drive the sharing of best practices across regions and affiliates, promoting a culture of continuous improvement and innovation within the global marketing team
Represent Asia in Divisional/Global Marketing Biosimilars forums

Skills

Strategic Marketing

Brand Planning

Biosimilars

Immunology

Oncology

Go-to-Market Strategy

Cross-Functional Collaboration

Business Development

Market Analysis

Competitor Analysis

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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