Uplift

Regional Marketing Manager, EMEA

Barcelona, Catalonia, Spain

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Industrial Technology, B2B SaaS, AI & IoT Solutions, Steel, Cement, Pharma, Food & Beverage, Aluminum, Paper, TyresIndustries

Requirements

Candidates must have 5+ years of experience in B2B marketing, demand generation, or business development, preferably within manufacturing, industrial tech, or AI/IoT sectors. A Bachelor's degree in Marketing, Communications, Business, or a related discipline is required, with a Master's degree being a plus. Strong knowledge of SEO, content strategy, and digital lead generation techniques is essential, along with hands-on experience managing B2B events. The ideal candidate will possess an analytical mindset for interpreting marketing KPIs and campaign performance data, and proven ability to collaborate with sales and marketing teams. Familiarity with CRM and marketing automation platforms like HubSpot or Salesforce is also required.

Responsibilities

The Regional Marketing Manager will lead top-of-funnel initiatives and customer acquisition efforts across the EMEA region. This includes owning and executing demand generation campaigns, shaping and rolling out multi-channel content strategies tailored to local buyer behavior, and strengthening online presence through search optimization and localized content. The role involves planning and delivering impactful industry events, working closely with regional sales teams to co-develop pipeline initiatives, and monitoring campaign metrics to optimize outcomes and ROI. Additionally, the manager will stay informed about competitors and industry trends to refine positioning and tactics, and customize messaging for target industrial sectors.

Skills

Demand Generation
Campaign Management
Content Strategy
SEO
Market Intelligence
B2B Marketing
Event Planning
Performance Analytics
Sales Alignment
Localized Marketing

Uplift

Provides travel financing through installment loans

About Uplift

Uplift provides travel financing solutions that allow customers to book their travel experiences now and pay for them over time. This service is designed for travelers who want to manage their expenses by spreading the cost of their trips across several months. Uplift serves individual travelers, families, and travel agencies, integrating its financing options directly into the booking process for a seamless experience. Customers can choose from various payment plans when booking through partner travel providers. Uplift's business model focuses on offering installment loans for travel expenses, generating revenue through interest charges and origination fees. By offering competitive interest rates and flexible payment options, Uplift aims to make travel more accessible and affordable for a wider audience.

Menlo Park, CaliforniaHeadquarters
2014Year Founded
$143.5MTotal Funding
ACQUISITIONCompany Stage
Fintech, Financial ServicesIndustries
201-500Employees

Benefits

Medical, dental, & vision insurance
401(k) plan
Flexible, remote-first work culture
Competitive salary
Pre-IPO stock options
Health & Wellness Perks
Professional Development
Pick-A-Perk: money that can go towards something of your choosing within tuition reimbursement, student loan payment reimbursement, vacation savings account, charitable donations, or home office expenses

Risks

Rising interest rates may deter customers from choosing installment loans.
Increased competition from other BNPL providers could erode Uplift's market share.
Economic downturns could decrease travel spending, affecting Uplift's revenue.

Differentiation

Uplift partners with top travel brands like Sabre and Grupo Xcaret.
Uplift offers personalized, flexible payment options for travel expenses.
Uplift integrates financing solutions directly into the travel booking process.

Upsides

Increased demand for flexible payment options post-pandemic boosts Uplift's market.
Partnerships with major travel brands enhance Uplift's credibility and reach.
Rise of digital nomadism increases demand for travel financing solutions.

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