Promotional Merchandising Associate

United States

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Sports Betting, Gaming, BiotechnologyIndustries

Requirements

Candidates should possess a Bachelor's Degree in Marketing, Business, Analytics, or a related field and have 1-2 years of experience in an operational or merchandising role, preferably in digital media, gaming, or e-commerce. Strong analytical thinking, proficiency in Microsoft Excel and Google Sheets, excellent communication skills, and a customer-focused mindset are essential. Experience in campaign execution or content merchandising is a plus.

Responsibilities

The Promotional Merchandising Associate will execute daily promotional campaigns across key customer surfaces like the carousel and banners, managing campaign delivery based on content calendars and business priorities. This role involves collaborating with Marketing, Creative, CRM, Operations, and Product teams to align messaging and assets, monitoring promotional placements for clarity and effectiveness, and using performance data to refine strategies. Responsibilities also include maintaining documentation, supporting merchandising requests, and participating in QA workflows, issue escalation, and competitor tracking.

Skills

Promotional Merchandising

Campaign Execution

Content Calendars

Marketing

Creative

CRM

Operations

Product Management

Performance Data Analysis

Documentation

Process Standardization

QA Workflows

Issue Escalation

Competitor Tracking

Visual Alignment

Messaging Alignment

DraftKings

Online platform for fantasy sports and betting

About DraftKings

DraftKings operates in the online gaming and entertainment industry, focusing on daily fantasy sports, sports betting, and online casino games. Users can engage in daily fantasy sports contests for cash prizes, place bets on various sports events, and play casino games like slots, blackjack, roulette, and poker. The platform also includes a marketplace for digital collectibles, allowing users to buy, sell, and trade NFTs of celebrities. DraftKings ensures compliance with gaming regulations, providing a secure environment for its users. Unlike many competitors, DraftKings offers a diverse range of gaming options and revenue streams, attracting a wide audience of sports fans, gamblers, and digital collectors. The company's goal is to create a comprehensive and safe platform for users to enjoy various gaming activities and digital asset trading.

Boston, MassachusettsHeadquarters

2012Year Founded

$911.4MTotal Funding

IPOCompany Stage

Crypto & Web3, GamingIndustries

1,001-5,000Employees

Benefits

Performance Bonus

Company Equity

Risks

Class action lawsuit for alleged unlawful account termination could damage reputation.

Accusations of collusion with FanDuel may lead to antitrust investigations.

Sportsbook+ in New York may face regulatory scrutiny over its subscription model.

Differentiation

DraftKings offers a unique combination of fantasy sports, sports betting, and online casino games.

The company has ventured into the NFT market, expanding its digital collectibles offerings.

DraftKings ensures a secure gaming environment through compliance with gaming authorities.

Upsides

Partnership with Delta Air Lines could open new revenue streams through in-flight gaming.

Launch of Sportsbook+ in New York offers enhanced odds, attracting more subscribers.

Entry into the NFT market taps into the growing digital collectibles trend.

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