Programmatic Consultant at Samba TV

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Media, TechnologyIndustries

Requirements

Candidates must live within 50 miles of a Samba Office in NYC, LA, CHI, or SF, and are required to work in the office three days a week (Tuesday-Thursday), with a potential for increased in-office time. The ideal candidate should be an expert campaign optimizer with a deep understanding of DSPs and the ability to translate data into actionable insights.

Responsibilities

The Programmatic Consultant will partner with Sales throughout the full lifecycle of programmatic campaigns, providing strategic advice, troubleshooting activation issues, and facilitating renewals. They will analyze internal and client reports to deliver tailored performance recommendations, drive revenue through campaign extensions and incremental spend, and become a subject matter expert on Samba’s product offerings, SSPs, and DMPs. Additionally, they will onboard new publisher integrations, work cross-functionally with various teams, develop training materials, manage revenue reconciliation, and train other consultants.

Skills

DSP

SSPs

DMPs

CTV

Programmatic Advertising

Campaign Optimization

PMP

KPIs

Data Analysis

Samba TV

Audience measurement and analytics for smart TVs

About Samba TV

Samba TV provides audience measurement and insights for the television industry, focusing on the smart TV market. Their technology is integrated into 35 million TVs globally, allowing them to collect and analyze extensive viewership data. This data helps advertisers, broadcasters, and content creators understand viewer behavior and improve their advertising and content strategies. Samba TV's audience measurement system is significantly larger than traditional methods, offering more accurate data. The company operates on a business model where clients pay for access to their data and analytics, ensuring privacy compliance and giving viewers control over their data sharing. The goal of Samba TV is to enhance the television viewing experience through detailed insights and measurement services.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$44.4MTotal Funding

EARLY_VCCompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees

Benefits

Flexible Work Hours

Remote Work Options

Professional Development Budget

Mental Health Support

Company Equity

Employee Discounts

Risks

Increasing competition from Roku and Amazon challenges Samba TV's market share.

Privacy-focused regulations may increase compliance costs for Samba TV.

Shift towards ad-free streaming services could reduce demand for advertising insights.

Differentiation

Samba TV partners with 20 smart TV brands, embedding technology in 35 million TVs.

Proprietary multi-source panel is 100 times larger than traditional measurement systems.

Offers comprehensive audience measurement and actionable insights for advertisers and content creators.

Upsides

Growing demand for cross-platform measurement solutions boosts Samba TV's market potential.

Acquisition of Semasio enhances capabilities in privacy-compliant contextual targeting.

Partnerships with digital audio platforms expand audience insights across media channels.

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