Product Marketing Manager, Sales Enablement at Farther

New York, New York, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Wealth ManagementIndustries

Requirements

6+ years of product marketing experience with at least 4 years specializing in B2B sales enablement
Demonstrable track record working directly with sales teams and building strong collaborative relationships
Proven ability to create comprehensive sales enablement assets including playbooks, battle cards, pitch decks, one-pagers, and case studies
Experience developing and scaling sales enablement programs from the ground up with established processes and metrics
Strong background in go-to-market strategies with specific focus on sales readiness components for product launches
Proven experience in B2B technology or SaaS environment working with strategic sales teams

Responsibilities

Lead complete redesign of advisor recruitment experience to be more experiential, brand-centric, and memorable - creating evangelism that drives word-of-mouth referrals
Create comprehensive bill of materials for recruiters including messaging frameworks, pitch decks, competitive battle cards, case studies, and email templates
Provide deep competitive analysis and positioning for key advisor segments (Independent and Wirehouse advisors) to help team win in the market
Develop consistent, scalable advisor experience that brings Farther's Intelligent Wealth Management Platform to life for prospects
Support training initiatives and provide tools that help recruitment team effectively communicate Farther's value proposition
Build and scale sales enablement processes, workflows, and success metrics that can grow with expanding advisor base

Skills

Sales Enablement

Product Marketing

Competitive Analysis

Messaging Frameworks

Pitch Decks

Battle Cards

Case Studies

Email Templates

Training Programs

Advisor Recruitment

Farther

Personalized wealth management and financial advice

About Farther

Farther.com offers personalized wealth management services aimed at helping clients grow their wealth for future generations. The company uses advanced technology and data-driven strategies to provide tailored financial advice, ensuring that the interests of the clients and advisors are aligned for unbiased guidance. Their proprietary platform includes smart features that allow advisors to concentrate on client needs while offering access to a variety of public strategies and alternative investments to enhance investment potential. Farther.com employs a team of experts, including financial planners and estate attorneys, to deliver comprehensive financial support. Unlike many competitors, Farther.com emphasizes personalized service and proactive technology in its approach to wealth management, with the goal of providing clients with well-rounded financial advice.

New York City, New YorkHeadquarters

2019Year Founded

$114.8MTotal Funding

SERIES_CCompany Stage

Fintech, Financial ServicesIndustries

201-500Employees

Benefits

Flexible Work Hours

Risks

Rapid AUM growth may strain Farther's proprietary platform if not managed properly.

High valuation post-Series B raises pressure to meet investor expectations.

Reliance on technology exposes Farther to risks of obsolescence or failure.

Differentiation

Farther combines expert advisors with cutting-edge technology for a unique client experience.

The firm offers a proprietary platform with smart features for personalized financial advice.

Farther's integration with Wealth.com enhances estate planning for high-net-worth clients.

Upsides

Farther's AUM increased 4x year-over-year, showing strong market demand.

The $72 million Series C funding supports expansion of Farther's advisor network.

Partnerships with Wealth.com and YCharts enhance Farther's comprehensive service offerings.

Land your dream remote job 3x faster with AI

Try Jobo Free