Product Marketing Manager, Data, APIs & Workflows

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

B2B, Biotechnology, SaaS, Marketing TechnologyIndustries

Requirements

The role requires a Senior Product Marketing Manager with a passion for data, technical product capabilities, and automation workflows. Candidates should be skilled in crafting clear and differentiated positioning, developing messaging frameworks, and owning go-to-market planning and execution for product releases. Experience in building enablement assets, partnering with sales and customer success teams, and influencing product roadmap storytelling is essential. A strong understanding of market and competitive intelligence, along with the ability to gather customer insights, is also required.

Responsibilities

The Senior Product Marketing Manager will be responsible for positioning and messaging our Data, API, and Workflow offerings, developing messaging frameworks and value propositions for various personas. They will own go-to-market planning and execution for product releases, ensuring internal readiness and external awareness. This includes building enablement assets such as battlecards and slides, training sales and CSMs, and developing product narratives that highlight value-based use cases. Additionally, the role involves researching customer needs, market trends, and competitive positioning to inform strategy and supporting voice of customer efforts.

Skills

Product Marketing

Data

APIs

Workflows

Go-to-market strategy

Positioning

Messaging

Revenue generation

Adoption

Orchestration solutions

Demandbase

Account-Based Marketing solutions for B2B enterprises

About Demandbase

Demandbase specializes in Account-Based Marketing (ABM) solutions for B2B enterprises. Their platform provides tools that help businesses identify, engage, and convert high-value accounts, focusing on specific clients rather than a broad audience. This is particularly useful for industries with long sales cycles, such as technology and finance. The ABM platform integrates data analytics, personalized advertising, and CRM systems, allowing businesses to tailor their marketing efforts effectively. Demandbase operates on a subscription model, offering customizable access to their platform along with training and consulting services. This approach not only generates revenue through subscriptions but also builds long-term client relationships, setting Demandbase apart from competitors in the marketing technology space.

San Francisco, CaliforniaHeadquarters

2005Year Founded

$153.7MTotal Funding

DEBTCompany Stage

Consulting, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Health Insurance

Mental Health Support

Unlimited Paid Time Off

Paid Holidays

401(k) Retirement Plan

Disability Insurance

Life Insurance

Risks

DemandScience and Terminus merger may increase competition in the ABM space.

Rapid AI advancements require continuous innovation, straining Demandbase's resources.

Global data privacy regulations pose compliance challenges for Demandbase's data analytics.

Differentiation

Demandbase excels in AI-driven account-based marketing for B2B enterprises.

The platform integrates data analytics, personalized advertising, and CRM for targeted marketing.

Demandbase's multi-language support enhances global client engagement and market reach.

Upsides

Demandbase leads in G2 Winter 2025 Reports for account-based advertising and orchestration.

The rise of CTV advertising aligns with Demandbase's B2B-specific CTV solution.

Growing demand for sales-marketing alignment boosts interest in Demandbase's ABM platform.

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