Senior Product Marketing Manager, Workflow Data Management

San Diego, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cloud Computing, Enterprise Software, Artificial Intelligence, Data Management, Database TechnologyIndustries

Requirements

Candidates must have at least 8 years of product marketing or product management experience, ideally in the data or analytics space. Deep experience in databases, data management & governance, and Insight-to-Action analytics use cases is required. Demonstrated ability to work with Marketing, Product, Sales Ops, and Sales teams, building strong relationships that drive results, is essential. A track record of successfully launching and converting demand on enterprise software products, along with excellent verbal and written communication skills, including experience presenting to executives, customers, and analysts, is necessary. Experience leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving is also required.

Responsibilities

The Senior Product Marketing Manager will drive market entry strategy and category creation for proprietary database and analytics solutions. They will shape the future direction of the database and analytics portfolio, lead go-to-market strategy development, and build strategic ISV partnerships. Responsibilities include defining market positioning, driving thought leadership in integration, data management, database, and AI, and owning the narrative for the database and analytics portfolio. The role involves driving initiatives around new solution offerings, defining and executing strategies to establish market leadership, and partnering with product leadership on roadmap, pricing, and sales narrative refinement. Additionally, the manager will build comprehensive go-to-market plans to drive awareness and demand, execute launch strategies, build and nurture relationships with industry analysts, partners, and thought leaders, and develop and execute strategies to drive seller up-skilling, prospect qualification, and opportunity acceleration.

Skills

Product Marketing

Go-to-Market Strategy

Market Entry Strategy

Category Creation

Database

Analytics

Data Management

ISV Partnerships

Market Positioning

Thought Leadership

Roadmap Planning

Pricing Strategy

Sales Enablement

Demand Generation

Customer Marketing

Analyst Relations

Public Relations

Communications

ServiceNow

Cloud-based platform for digital workflows

About ServiceNow

ServiceNow offers a cloud-based platform that helps businesses automate and manage their operations, improving efficiency and enhancing customer and employee experiences. The Now Platform includes applications for IT operations, customer service, human resources, and security operations, all accessible over the internet. Targeting large enterprises across various industries, ServiceNow operates on a software-as-a-service (SaaS) model, generating revenue through subscription fees and professional services. The company's goal is to streamline business processes and drive digital transformation for its clients.

Santa Clara, CaliforniaHeadquarters

2004Year Founded

$81.5MTotal Funding

IPOCompany Stage

Consulting, Consumer Software, Enterprise SoftwareIndustries

10,001+Employees

Benefits

Generous family leave

Flexible PTO

Matched Donations

Retirement benefits

Annual learning stipends

Paid volunteer time

Risks

Competitors like Nvidia and Google Cloud may outpace ServiceNow in AI advancements.

Over-reliance on AWS infrastructure could pose risks if AWS changes its strategy.

The departure of Era Software's co-founder may lead to strategic shifts within ServiceNow.

Differentiation

ServiceNow's Now Platform offers comprehensive digital workflow solutions across multiple business functions.

The company focuses on large enterprises, providing tailored solutions for diverse industries.

ServiceNow's SaaS model ensures steady recurring revenue through subscription fees.

Upsides

ServiceNow's partnership with AWS enhances AI-powered workflows, driving enterprise innovation.

The integration with Crowe Cyber Economic Risk Analyzer boosts ServiceNow's cybersecurity capabilities.

ServiceNow's AI-driven campaign with Idris Elba increases brand visibility and engagement.

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