Product Marketing Manager

Singapore

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$110,000 – $150,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

InternshipJob Type

UnknownVisa

Financial Services, BiotechnologyIndustries

Requirements

Candidates should possess 3–5 years of experience in product marketing, ideally within fintech, crypto, or high-growth tech startups, and demonstrate a proven track record of launching and scaling B2C financial products or platforms. They should possess a strong understanding of centralized exchanges, crypto spot trading, and payment card ecosystems, along with excellent communication and copywriting skills, and an analytical mindset with proficiency in marketing analytics and user research. Experience in regulated industries or financial services is considered a plus, and familiarity with DeFi, Web3 wallets, or community-led growth is beneficial.

Responsibilities

As a Product Marketing Manager, you will own the product marketing roadmap for spot trading and crypto card verticals, crafting compelling messaging and value propositions that differentiate the company. You will lead GTM planning for feature and product launches, coordinating cross-functionally, and deliver impactful marketing assets across various channels. You will gather and analyze market research and user feedback to inform strategy, conduct interviews and surveys, and partner with lifecycle and growth teams to build acquisition and retention campaigns. Furthermore, you will optimize conversion flows and onboarding journeys through data-backed experimentation, define KPIs to measure campaign success, and iterate quickly based on data and feedback.

Skills

Product Marketing

B2C

Fintech

Crypto

GTM Planning

Marketing Analytics

User Research

Copywriting

Market Research

Data-Backed Experimentation

KPI Definition

Crypto.com

Cryptocurrency trading and financial services platform

About Crypto.com

Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.

Central and Western District, Hong KongHeadquarters

2016Year Founded

$24.3MTotal Funding

SERIES_ACompany Stage

Fintech, Crypto & Web3Industries

5,001-10,000Employees

Benefits

Competitive compensation package.

Huge responsibilities from Day 1: Be the owner of your own learning curve. The possibilities are limitless and depend on you

International company and team

Risks

Regulatory challenges in South Korea could pose compliance risks.

Integration of traditional financial instruments may expose new regulatory risks.

Expansion into Dubai involves navigating complex regulatory landscapes.

Differentiation

Crypto.com offers the world's largest crypto card program with Visa.

The company integrates traditional finance with crypto through strategic acquisitions.

Crypto.com is a leader in regulatory compliance, security, and privacy certifications.

Upsides

Acquisition of Orion expands product offerings in the UAE's crypto-friendly environment.

Growing interest in crypto-based loyalty programs enhances Visa card offerings.

Eco-friendly blockchain solutions align with Crypto.com's sustainability goals.

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