B2B Marketing Lead
MyFitnessPalSalary not specified
Full Time
Mid-level (3 to 4 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Govtech, Government Technology, Software, SaaSIndustries
Requirements
Candidates must possess at least 3 years of B2B software product marketing experience. Experience with B2B Customer Experience, Customer Relationship Management, and/or Destination Marketing Organization software markets is preferred. The role requires experience in developing product positioning and implementing product-specific demand generation programs, market landscape research, competitive intelligence analysis, and project management. Strong written communication and presentation skills are essential, as is comfort interacting with clients and representing the company. Experience with international and virtual teams is also required.
Responsibilities
The Product Marketing Manager will create product line sales strategies and deliverables, develop product positioning and messaging to differentiate products, and analyze customer usage data. Responsibilities include conducting competitive research, defining buyer personas, developing product-oriented content such as pitch decks and website copy, planning and managing new product launches, and driving strategic demand generation efforts.
Skills
Product Marketing
Product Positioning
Marketing Programs
Market Insights
Product Differentiators
Product Management
Sales
Customer Success
Granicus
Digital solutions for government agencies
About Granicus
Granicus provides digital solutions specifically designed for government agencies and public sector organizations. Their software products help improve the efficiency and transparency of government operations. Granicus offers a variety of tools, including platforms for managing public meetings, live streaming legislative sessions, and facilitating citizen engagement and feedback. These solutions enable government entities to communicate better with citizens and deliver services online more effectively. Unlike many competitors, Granicus focuses exclusively on the GovTech market, catering to a wide range of clients from federal to local government levels. The company's goal is to enhance public engagement and streamline government processes through technology, generating revenue primarily through subscription-based services and professional support.
Core, West VirginiaHeadquarters
1999Year Founded
$10MTotal Funding
EARLY_VCCompany Stage
Government & Public SectorIndustries
1,001-5,000Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Unlimited Paid Time Off
401(k) Company Match
Paid Parental Leave
Group legal coverage
Risks
Integration challenges with Simpleview and SmartGov may delay product enhancements.
Focus on destination marketing could divert attention from core GovTech services.
Intensifying competition in the GovTech market pressures Granicus to innovate rapidly.
Differentiation
Granicus specializes in digital solutions for government agencies, enhancing public engagement.
The company offers subscription-based services, ensuring a steady revenue stream.
Granicus provides tools for managing public meetings and live video streaming.
Upsides
Increased demand for digital public engagement tools boosts Granicus' market potential.
Acquisitions of Simpleview and SmartGov expand Granicus' market share and service offerings.
Growing government funding for digital transformation projects offers new revenue streams.
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