Job Description

Employment Type: Full-Time Location Type: Remote Salary: Not Specified

Company Overview: Deel

Deel is the all-in-one payroll and HR platform designed for global teams. Our mission is to unlock global opportunity for every person, team, and business. We offer a seamless platform integrating HRIS, payroll, compliance, benefits, performance, and equipment management, powered by AI tools and a fully owned payroll infrastructure. Deel supports diverse worker types across 150+ countries, enabling businesses to scale efficiently and compliantly.

As one of the largest globally distributed companies, our team of 6,000+ employees spans over 100 countries and speaks 74 languages. We foster a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why Join Deel?

Deel is the fastest-growing SaaS company in history, revolutionizing how global talent connects with companies worldwide. We are breaking down geographical barriers to hiring and career advancement, building the infrastructure for the future of work and promoting a more diverse and inclusive global economy.

• In 2024, Deel paid $11.2 billion to workers in nearly 100 currencies.
• We provided healthcare and benefits to workers in 109 countries.
• Recognized as CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and consistently on Y Combinator’s top companies list.
• Maintained a 4.83 average rating from over 15,000 reviews across G2, Trustpilot, Capterra, Apple, and Google.

Your experience at Deel will be a career accelerator. You'll tackle complex challenges impacting millions of people's working lives at the forefront of the global work revolution. With our rapid growth—backed by a $12 billion valuation and $1 billion in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact and build expertise as a leader in the transformation of global work.

Position Overview: Product Marketing Manager I

As a Product Marketing Manager I, you will be instrumental in developing and executing customer-centric go-to-market strategies. You will collaborate cross-functionally with product, sales, design, customer success, and marketing teams. Your responsibilities will include owning customer insights, managing launch campaigns that amplify customer voices, and overseeing org-wide programs to extract actionable insights.

Responsibilities

• Manage Advisory Boards: Oversee the HR, Procurement, and Payroll advisory boards, scaling them as our offering grows, and securing monthly sessions for insights and feedback.
• Customer Storytelling: Support customer interviews for case study creation and select customers for significant customer-centric social campaigns. Collaborate with regional marketing teams on case studies, PR teams for media opportunities, and CS/AEs for customer acquisition. Leverage social media to drive traffic.
• Launch Customer-Centric Campaigns: Execute campaigns that highlight our customers, feature our 'most remote' customers, and spotlight customer best practices for global growth.
• Content Support: Assist the PMM Enablement team with content creation, including guides, one-pagers, and presentations, as needed.
• Voice-of-Customer Aggregation: Consolidate all voice-of-customer signals (CAB notes, product interviews, Gong calls, etc.) into a searchable repository. Build automated dashboards and alerts to keep stakeholders informed.
• Persona and ICP Management: Own the creation, refresh, and governance of data-driven buyer personas and Ideal Customer Profiles (ICPs), serving as the single source of truth for all go-to-market teams.
• Insight Reporting: Craft concise insight reports, persona one-sheets, and executive presentations. Deliver regular "voice-of-customer" briefings and strategic recommendations to Product, Marketing, and Leadership teams.
• Vertical Deep-Dives: Publish quarterly deep-dives on priority verticals (e.g., BPO, fintech, staffing), identifying challenges, compliance drivers, and solution gaps to inform campaigns and go-to-market strategies.