Analyst, Customer Insights
ArcadiaSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, SaaSIndustries
Requirements
- 5+ years in product marketing, customer marketing, or technical content at B2B SaaS companies
- Exceptional storytelling and writing for technical/business audiences
- Daily AI tool user—show us how you've used AI to accelerate your work
- Strong customer relationship skills and ability to extract stories through thoughtful questioning
- Autonomous operator—manage your pipeline, prioritize work, don't wait for direct
Responsibilities
- Identify and qualify high-impact AI use cases solving real business problems at scale
- Conduct deep-dive customer interviews to understand workflows, challenges, and outcomes in detail, asking questions until you really understand
- Lead demo sessions where customers walk through their builds. Capture these sessions, then recreate them as working demos with anonymized data
- Write focused stories that go deep on problem, AI-powered solution, and measurable outcomes
- Produce demo videos—handle filming, basic editing, and scripting (partner with creative for high-production needs only)
- Use AI tools extensively to accelerate content creation—transcription, synthesis, drafting, editing
- Build and manage our customer story database from publication and beyond to event speaking, future references, and more
- Maintain searchable library tagged by use case, industry, AI features, company size, personas, story usage
- Coordinate with Sales, CS, and PMM to identify which stories support campaigns and sales plays
- Own insights and iteration using engagement usage and pipeline data to refine which stories we tell next
- Partner with demand generation on distribution plans
- Partner with PMM on customer stories supporting broader campaigns
- Package stories for field use with Sales Enablement
- Collaborate with Marketing, CS, and Value team on expansion stories and AI adoption patterns
- Support AR/PR with customer validation
- Work with Field Marketing & Events to identify and prepare customer speakers for virtual and live events
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What are the key responsibilities in this role?
You'll identify high-impact AI use cases, conduct deep-dive customer interviews, create working demos and demo videos, write focused stories on problems and outcomes, and manage a customer story library while partnering cross-functionally.
What skills and qualities are you looking for in candidates?
Candidates should be storytellers with a strategic product marketing mindset, deeply curious to understand customer workflows and challenges, technical enough to appreciate complexity, and experienced in using AI tools for content creation.
Is this role remote or office-based?
This information is not specified in the job description.
What is the salary or compensation for this position?
This information is not specified in the job description.
What makes a strong candidate for this Senior Product Marketing Manager role?
Strong candidates are pioneers who create authentic customer stories with real demos and testimonials featuring named builders solving specific AI-powered challenges, rather than generic corporate content, and who excel at deep customer interviews and content production.
Airtable
SaaS platform for workflow and data management
About Airtable
Airtable offers a platform that merges spreadsheet and database functionalities, allowing users to manage workflows and data without advanced technical skills. The platform is adaptable for various uses, such as project management and customer relationship management, and enables users to visualize data in multiple formats. Operating on a subscription-based model, Airtable provides different pricing tiers to cater to a wide range of clients, from individuals to large organizations. The company's goal is to empower users to effectively manage their data and workflows, making software creation accessible to everyone.
San Francisco, CaliforniaHeadquarters
2012Year Founded
$1,315.7MTotal Funding
SERIES_FCompany Stage
Data & Analytics, Consumer Software, Enterprise SoftwareIndustries
501-1,000Employees
Benefits
We have your medical, dental, and vision insurance 100% covered (and your dependents covered at 80%)
High deductible health plan available with health savings account contribution
Complimentary One Medical membership for individuals and dependents
Monthly “Lifestyle Wallet” to use for benefits like personal fitness (e.g., gym memberships, fitness equipment, etc.) to pet care to nutrition coaching, and more.
Complimentary mental health support via Modern Health Family planning support (fertility, adoption, and surrogacy)
Flexible and generous time off and sick time benefits
16 weeks of parental leave
Annual Learning & Development wallet to support your career development
Emergency backup care for dependents
Access to financial planning and legal support
Risks
Competition from Notion and Coda threatens Airtable's market share.
AI advancements by competitors may outpace Airtable's innovations.
Reliance on third-party integrations poses potential strategic risks.
Differentiation
Airtable combines spreadsheet and database functionalities for custom app creation.
The platform offers a no-code solution, appealing to non-technical users.
Airtable's tiered pricing caters to a wide range of users and businesses.
Upsides
Growing demand for no-code platforms boosts Airtable's market potential.
Recent AI platform launch aligns with trends in AI-driven project management.
Airtable's integration with IBM enhances its collaborative tool offerings.
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