Product Marketing - Associate Manager/Manager

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Life Sciences, SaaSIndustries

Requirements

Candidates should possess 2+ years of B2B product marketing experience, demonstrating success in marketing complex enterprise cloud software solutions, and the ability to work independently with minimal management oversight. Exceptional written and oral communication skills, including a demonstrated ability to develop clear, concise, and compelling messaging, and a persuasive writing style, are required, along with strong presentation skills and a detail-oriented approach suitable for fast-paced environments.

Responsibilities

The Product Marketing Associate will support go-to-market programs for new offerings, market segments, and geographies, gaining a deep understanding of buyer needs and how Veeva solutions meet those needs. They will develop product messaging for use across all media and customer engagement channels, support global cross-functional launch and release marketing initiatives, and partner closely with product and market strategy to understand product vision and functionality. Furthermore, the role involves proactively identifying customer success stories and creating content such as thought leadership pieces, videos, website copy, and blog posts to articulate the benefits of the solution to the marketplace, and building and maintaining a library of sales tools including customer presentations and competitive materials.

Skills

Product Marketing

Go-to-market strategy

Demand generation

Field enablement

Customer marketing

Product messaging

Content creation

Sales enablement

B2B marketing

Veeva Systems

Quality and regulatory software solutions provider

About Veeva Systems

Veeva Systems offers software solutions for quality, regulatory, and advertising claims management, focusing on consumer products and chemical companies. Their cloud-based platform provides visibility and traceability throughout the product journey, ensuring compliance with regulations and accelerating time-to-market. Unlike competitors, Veeva has specialized expertise in both the Life Sciences and Chemical sectors, allowing them to effectively address industry-specific challenges. The company's goal is to help clients efficiently bring safe and compliant products to market.

Pleasanton, CaliforniaHeadquarters

2007Year Founded

$6.8MTotal Funding

IPOCompany Stage

Enterprise Software, Healthcare, Consumer GoodsIndustries

5,001-10,000Employees

Benefits

Parental leave

PTO

Free food

Health, dental, & vision insurance

Gym membership reimbursement

Risks

Manual processes in medtech content management risk compliance issues and market delays.

GenAI features in Vault CRM may face data privacy and security challenges.

Rapid product expansion could lead to integration challenges and customer dissatisfaction.

Differentiation

Veeva Systems specializes in cloud-based software for the life sciences industry.

The company offers a subscription-based model ensuring continuous updates and improvements.

Veeva's Vault CRM Suite connects sales, marketing, and medical for customer-centric engagement.

Upsides

Veeva Compass Patient platform supports patient journey analysis and market sizing.

GenAI features in Vault CRM enhance field productivity with contextual task automation.

Veeva's digital HACCP solution improves safety and efficiency in compliance processes.

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