Product Line Manager (Global) at CASETiFY

Kowloon, Hong Kong

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, RetailIndustries

Requirements

Bachelor's or Master's degree in Business, Marketing, Engineering, or a related field
4-6 years' experience in product-merchandising related role
International experience
Strong business acumen
Proven track record of collaborating effectively with cross-functional teams and aligning product strategies with business objectives
Strong analytical, strategic thinking, and problem-solving skills
Familiarity with agile methodologies, product development processes, and project management tools
Excellent communication, presentation, and interpersonal skills, with the ability to influence and align stakeholders around category-specific priorities

Responsibilities

Conducting market research and competitive analysis to understand market trends and opportunities to develop their product line and overall business
Defining the product collection roadmap and global vs regional style management, dictate lifecycle management for the assigned product line
Utilizing provided sales forecasts to define SKU projections by channel/region/season in achievement of overall business objectives
Provide seasonal line architecture and seasonal briefs to product designers & developers
Optimizing the product assortment and ensuring an appropriate balance of core, seasonal, and innovation SKUs
Analyzing sales data, trends, and consumer insights to inform line planning
Determining product pricing and placement within the retail/digital channels
Aligning merchandising strategies with broader brand and channel initiatives
Developing an annual SKU sales target and achieving collection level IMU targets
Identifying opportunities to improve efficiency across product line and developing line within product development costing targets
Collaborating with cross-functional teams to address operational challenges
Foster strong relationships and collaboration with cross-functional teams, ensuring clarity of product requirements, timelines, and objectives
Proactively engage with design, marketing, sales, operations, and finance teams to align on product strategies, go-to-market plans, and performance targets
Provide consumer insights, category data, and financial projections to inform decision-making across the organization
Foster a spirit of partnership and shared accountability to drive execution excellence

Skills

Market Research

Competitive Analysis

Product Roadmap

Line Planning

Merchandising

Sales Forecasting

SKU Management

Consumer Insights

Pricing Strategy

Financial Planning

CASETiFY

Stylish and protective tech accessories

About CASETiFY

CASETiFY specializes in stylish and protective tech accessories, including phone cases and AirPods cases, with a focus on customization and unique designs. The company collaborates with artists to create exclusive products, setting it apart from competitors in the consumer electronics accessories market. Sales are made directly to consumers through their e-commerce platform, and they offer a flexible return policy and warranties to enhance customer satisfaction. Additionally, CASETiFY supports mental health initiatives through philanthropic efforts, aiming to combine technology, art, and social responsibility.

Los Angeles, CaliforniaHeadquarters

2011Year Founded

SERIES_ACompany Stage

Consumer Software, Design, Consumer GoodsIndustries

201-500Employees