Product Growth Marketing Manager at Spendesk

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, FinTechIndustries

Requirements

Minimum 5 years’ experience in a marketing role with a strong product-led growth focus, ideally in B2B SaaS or fintech
Demonstrable experience with trigger-based and automated email workflows that have delivered measurable product adoption and usage results
Proven track record of supporting upsell/expansion programmes, working closely with Customer Success and Account Management
Deep understanding of the marketing and comms technology landscape and paid advertising channels
Excellent analytical and data skills, with experience consolidating fragmented data sets into a cohesive and well-segmented customer database
Comfortable working in a fast-paced, technology-driven environment
Strong communication, project management, and stakeholder management skills

Responsibilities

Customer Segmentation & Targeting: Develop and refine customer segmentation strategies to increase average card spend and drive upsell/expansion opportunities
Growth Campaigns: Plan and execute trigger-based, automated email and marketing workflows that drive product adoption and usage KPIs
Tech Stack Management: Select, implement, and optimise marketing and comms technology (e.g., CRM, marketing automation, advertising platforms) to enable scalable customer marketing
Product GTM campaigns: Execute multi-channel product launch campaigns leveraging senior internal stakeholders, external partners and influencers and key distribution channels (online and offline) and targeting to create excitement in market for customers and prospects
Cross-Functional Collaboration: Work closely with Account Managers and Customer Success to align on customer needs, campaign messaging, and expansion initiatives
Performance Measurement: Define and track key metrics such as average card spend, feature adoption rates, upsell conversion, and campaign ROI
Continuous Improvement: Analyse customer data to identify growth opportunities and iterate on campaigns and programmes for continuous improvement
Budget Ownership: Manage and allocate marketing budget efficiently across technology and advertising channels

Skills

Key technologies and capabilities for this role

Customer SegmentationGrowth CampaignsMarketing AutomationCRMEmail WorkflowsAdvertising PlatformsProduct GTMPerformance MetricsROI AnalysisBudget Management

Questions & Answers

Common questions about this position

What experience is required for the Product Growth Marketing Manager role?

Minimum 5 years’ experience in a marketing role with a strong product-led growth focus, ideally in B2B SaaS or fintech, plus demonstrable experience with trigger-based and automated email workflows, supporting upsell/expansion programmes, and deep understanding of marketing tech and paid advertising.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What does the work environment look like at Spendesk for this role?

You'll work in a fast-paced, technology-driven environment, collaborating closely with Product Marketing, Sales, Customer Success, and Product teams, reporting directly to the VP Marketing.

What makes a strong candidate for this Product Growth Marketing Manager position?

Candidates with 5+ years in product-led growth marketing in B2B SaaS or fintech, proven results in email workflows and upsell programs, strong analytical skills for data consolidation, and excellent communication and stakeholder management stand out.

Spendesk

Financial technology for expense management

About Spendesk

Spendesk offers a financial technology platform that helps businesses manage their spending more effectively. The platform provides finance teams with a clear overview of all company expenses, including both virtual and physical transactions. It allows users to track expenses, validate them, and maintain a traceable workflow, which helps automate the expense management process while ensuring control over spending. Spendesk is designed to be user-friendly, with a high satisfaction rate among its clients, who find it easy to transition to the platform. Unlike many competitors, Spendesk captures over 95% of receipts on time, giving businesses real-time visibility into their expenditures. The company operates on a subscription model with no hidden fees, making it accessible for businesses of various sizes. The main goal of Spendesk is to streamline financial processes for companies, enabling them to make faster and smarter spending decisions.

Paris, FranceHeadquarters

2016Year Founded

$279.6MTotal Funding

SERIES_CCompany Stage

Fintech, Financial ServicesIndustries

201-500Employees

Benefits

Transport reimbursements - Monthly contribution to your transportation card (metro, bus or train).

Offsite and events - Regular team events to exchange with other Spendeskers and get to know each other better

Personal Day - 3 personal days per year to rest and enjoy life

€50 on your Spendesk card - To buy anything you need for work

For Spendeskers with kids - Generous parental leave & a lot of flexibility for working parents

Great offices - In the hearts of Berlin, London, Paris, and San Francisco.

Risks

Increased competition from fintech companies may erode Spendesk's market share.

Regulatory risks arise from operating a payment institution with Spendesk Financial Services.

Geopolitical risks may impact expansion into new markets with Adyen's banking licenses.

Differentiation

Spendesk offers a comprehensive spend management solution with real-time expense visibility.

The platform integrates seamlessly with existing accounting and financial software via APIs.

Spendesk Financial Services provides end-to-end control over payment services infrastructure.

Upsides

ISO 27001:2022 certification enhances Spendesk's reputation for information security.

Partnership with Adyen supports global expansion and compliance across key markets.

Procure-to-pay solution expands product offerings for European SMBs.

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