Product Marketing Manager - Sales Enablement
User InterviewsSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Software, Marketing, Biotechnology, SaaSIndustries
Requirements
Candidates should possess 6+ years of product marketing experience from a technology SaaS company, a customer-first approach, and an understanding of customer needs and motivations. They should have experience working on demand generation campaigns with/at agencies specializing in digital, social media, and influencer marketing, as well as a passion for helping creators and business communicators. Proficiency in using content creation apps is required, along with proven ability to partner with channel and go-to-market teams and demonstrate analytical skills to identify, analyze, and use data. A Bachelor’s degree in business or marketing, or an MBA, is preferred.
Responsibilities
The Principal Product Marketing Manager will deliver acquisition strategies including target audience needs definition, use case prioritization, messaging & positioning, and competitive assessment, measuring against key success metrics such as awareness & perception, market share, site visits, trials, and active use. They will conduct ongoing user and market research to uncover new insights, trends, and opportunities, partner with marketing teams to ensure cohesive campaign execution, set goals and targets for outbound initiatives, and contribute to the brand’s presence and efficiency in acquisition efforts.
Skills
Content Creation
Digital Marketing
Social Media Marketing
Influencer Marketing
Customer Needs
Competitive Assessment
Data Analysis
User Research
Campaign Execution
Go-to-Market Strategy
Messaging
Positioning
Target Audience Definition
Use Case Prioritization
Awareness
Perception
Market Share
Site Visits
Trials
Active Use
Adobe
Software solutions for content creation and marketing
About Adobe
Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.
Key Metrics
San Jose, CaliforniaHeadquarters
1994Year Founded
$668.9MTotal Funding
IPOCompany Stage
Consumer Software, Enterprise Software, DesignIndustries
10,001+Employees