Senior Product Manager, Growth
VSCO- Full Time
- Senior (5 to 8 years)
The Sr. Principal Product Manager, Growth requires 7+ years of experience in product management with a strong focus on growth and product adoption, a proven track record of successfully implementing product-led growth strategies, a deep understanding of A/B testing methodologies, statistical analysis, and data-driven decision making, experience with user research methodologies, strong analytical skills, fluency in core SaaS metrics, excellent communication, interpersonal, and collaboration skills, and experience working in a fast-paced, agile environment.
This role involves owning Self-Serve Activation & Engagement, identifying growth opportunities through data analysis and market research, developing and testing hypotheses through A/B experiments, analyzing experiment results and iterating on product experiences to maximize conversion rates and user engagement, conducting customer research initiatives, collaborating cross-functionally with Engineering, Product Design, Product Marketing, and User Research, monitoring key metrics to measure the effectiveness of growth strategies, and staying ahead of the curve on product-led growth best practices and technologies.
Video hosting and sharing platform
Vimeo provides a platform for creating, hosting, and sharing high-quality videos, catering to a wide range of users from individual creators to large teams. Users can utilize various tools and services to produce and distribute their video content effectively. Vimeo operates on a subscription model, offering different tiers that provide various features to suit the needs of its diverse clientele. This company stands out from competitors by focusing on high-quality video experiences and offering additional services like video monetization and live streaming. Vimeo's goal is to empower users to connect globally through their video content, facilitating creative storytelling and collaboration.