Sr. Principal Product Manager, Growth

Position Overview

• Location Type: Not Specified
• Job Type: Full-time
• Salary:
  • NYC Metro, Bay Area, Seattle, & Los Angeles: $192,000 - $264,750
  • All other US cities outside above metro areas: $172,800 - $238,275

Vimeo is seeking an experienced and passionate Sr. Principal Product Manager to join our Product Growth team focused on activation and engagement. The role is accountable for achieving product usage targets by meaningfully activating new customers to ensure they find value and become repeat users. This position is a champion of product-led growth, leveraging expertise to identify opportunities, formulate hypotheses, and execute A/B experiments that result in tangible user growth. This role requires a data-driven mindset, a deep understanding of user behavior, and a collaborative spirit.

Responsibilities

• Own Self-Serve Activation & Engagement: Own the strategy, roadmap, and targets for activating new self-serve customers and driving repeat usage.
• Identify Growth Opportunities: Continuously analyze user and product data, market trends, and competitive landscape to identify opportunities to optimize the user journey and drive acquisition.
• Develop & Test Hypotheses: Formulate data-informed hypotheses and design A/B experiments to validate assumptions and measure the impact of product changes on acquisition.
• Analyze & Iterate: Rigorously analyze experiment results, draw actionable insights, and iterate on product experiences to maximize conversion rates and user engagement.
• Conduct Customer Research: Plan and execute user research initiatives (e.g., surveys, user interviews, usability testing) to deeply understand customer needs, pain points, and motivations.
• Collaborate Cross-Functionally: Partner closely with Engineering, Product Design, Product Marketing, User Research to ensure seamless execution of growth initiatives.
• Monitor Key Metrics: Track and analyze key metrics to measure the effectiveness of growth strategies and identify areas for improvement.
• Stay Ahead of the Curve: Keep abreast of the latest product-led growth best practices, tools, and technologies to ensure Vimeo remains at the forefront of user acquisition.

Requirements

• 7+ years of experience in product management, with a strong focus on growth and product adoption.
• Proven track record of successfully implementing product-led growth strategies that resulted in measurable user growth.
• Deep understanding of A/B testing methodologies, statistical analysis, and data-driven decision making.
• Experience with user research methodologies and a passion for understanding customer behavior.
• Strong analytical skills and fluency in core SaaS metrics.
• Excellent communication, interpersonal, and collaboration skills.
• Experience working in a fast-paced, agile environment.
• Passion for video and the Vimeo platform.

Benefits

• Be part of a passionate and collaborative team.
• Contribute to a platform loved by millions of users worldwide.
• Competitive salary and benefits package.
• Opportunities for professional growth and development.

About Us

Vimeo (NASDAQ:VMEO) is the world’s most innovative video experience platform. We enable anyone to create high-quality video experiences to connect better and bring ideas to life. We proudly serve our growing community of nearly 300 million users — from creative storytellers to globally distributed teams at the world’s largest companies. Learn more at www.vimeo.com.

Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse and global community. We’re proud to be an equal opportunity employer where diversity, equity, and inclusion is championed in how we build our products, develop our leaders, and strengthen our culture.