Sr. Product Marketing Manager
Abarca HealthSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Health Technology, Healthcare Software, Medical SoftwareIndustries
Requirements
Candidates should possess 6-8 years of progressive experience in product marketing, ideally including leadership roles, along with strong organizational and project management skills to effectively lead multiple partners and projects with tight deadlines. They should also demonstrate a proven ability to build and scale a function as the team’s first product marketing hire, fluency in recent news, cultural trends, and policy changes, and a strong imagination, instincts, and judgment in transforming complex topics into captivating content.
Responsibilities
The Product Marketing Director will scale the product marketing function and core processes, serving as the specialist on existing customers and potential buyers, cultivating an understanding of the competitor landscape, establishing the positioning of Candid Health’s platform, and working with product and commercial teams to coordinate and lead launch plans. They will enable commercial teams with marketing materials, support Demand Generation and ABM efforts, contribute to Content Marketing, manage Customer Lifecycle Marketing initiatives, drive strategic GTM direction for segment growth, and set clear goals and product marketing Key Performance Indicators.
Skills
Product Marketing
Campaign Strategy
Go-to-Market Planning
Market Insights
Positioning & Messaging
Content Development
Demand Generation
ABM
Competitive Analysis
Sales Enablement
Customer Segmentation
Market Research
Candid Health
Automated revenue cycle management platform for healthcare
About Candid Health
Candid Health specializes in automated revenue cycle management for healthcare providers. Its platform identifies and resolves issues that impact revenue cycles, helping to optimize insurance collections. The platform is designed to integrate seamlessly with various healthcare infrastructures, whether custom-built or commercial. Clients pay a subscription fee for access to the platform, which allows them to streamline their billing processes and improve revenue collection rates. Candid Health differentiates itself by focusing on automation and ease of integration, making it a reliable choice for healthcare providers seeking efficient billing solutions. The company's goal is to enhance the financial performance of healthcare providers by simplifying and improving their revenue cycle management.
Key Metrics
San Francisco, CaliforniaHeadquarters
2019Year Founded
$43.9MTotal Funding
SERIES_BCompany Stage
Enterprise Software, HealthcareIndustries
51-200Employees