Candid Health

Product Marketing Director

Remote

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Health Technology, Healthcare Software, Medical SoftwareIndustries

Position Overview

  • Location Type: Remote
  • Employment Type: Full-Time
  • Reporting To: Chief Marketing Officer

The Product Marketing Director is a storyteller with a passion for bringing products to life through resonant campaigns and promotion strategies, supporting Candid Health’s rapid product development roadmap. The successful candidate brings significant experience in developing customer-friendly messages and leading impactful go-to-market strategies that result in wide adoption and high customer retention. This leader will serve as the primary liaison between Product Development/Management, Marketing, and Sales to ensure maximum mind share, market share, and revenue within target provider segments.

Responsibilities

  • Scale our product marketing function (and core processes) with a focus on driving pipeline, solution value, and customer value realization.
  • Be the specialist on our existing customers and potential buyers and influencers.
  • Cultivate a solid understanding of our shifting competitor landscape by developing and sharing market insights on key competitors.
  • Establish the positioning of Candid Health’s platform, including developing and maintaining our key differentiators, value propositions, and messaging.
  • Work with product and commercial teams to coordinate and lead the development and implementation of end-to-end launch plans for new features, products, and technology integrations.
  • Enable our commercial teams with materials such as win/loss analysis, battle cards, objection handling, pitch decks, RFP templates, website copy and content, one-pagers, stats and facts, and demo videos.
  • Support the development of our Demand Generation and ABM efforts by understanding content messaging gaps and developing custom positioning and materials to engage target accounts.
  • Support the Content Marketing function in setting our thought leadership and demand content agenda in line with our commercial objectives.
  • Manage and ensure the success of Customer Lifecycle Marketing initiatives, including advocacy, references, community, and be a strong contributor to successful upsell strategies.
  • Set clear goals and product marketing Key Performance Indicators with support from the team.
  • Drive the strategic GTM direction for segment growth, including developing core use cases, buyer messaging, sales plays, and GTM approach.

Requirements

  • 6-8 years of progressive experience, ideally including leadership roles in product marketing
  • Strong organizational and project management skills to effectively lead multiple partners and projects with tight deadlines
  • Proven ability to build and scale a function as the team’s first product marketing hire
  • Success in developing strong internal and external relationships
  • Fluency in recent news, cultural trends, and policy changes and able to translate that knowledge into concrete strategic actions
  • Proven acuity to thrive in a fast-paced environment

Salary

  • Salary details not provided in the original text.

Skills

Product Marketing
Campaign Strategy
Go-to-Market Planning
Market Insights
Positioning & Messaging
Content Development
Demand Generation
ABM
Competitive Analysis
Sales Enablement
Customer Segmentation
Market Research

Candid Health

Automated revenue cycle management platform for healthcare

About Candid Health

Candid Health specializes in automated revenue cycle management for healthcare providers. Its platform identifies and resolves issues that impact revenue cycles, helping to optimize insurance collections. The platform is designed to integrate seamlessly with various healthcare infrastructures, whether custom-built or commercial. Clients pay a subscription fee for access to the platform, which allows them to streamline their billing processes and improve revenue collection rates. Candid Health differentiates itself by focusing on automation and ease of integration, making it a reliable choice for healthcare providers seeking efficient billing solutions. The company's goal is to enhance the financial performance of healthcare providers by simplifying and improving their revenue cycle management.

San Francisco, CaliforniaHeadquarters
2019Year Founded
$43.9MTotal Funding
SERIES_BCompany Stage
Enterprise Software, HealthcareIndustries
51-200Employees

Benefits

Remote Work Options
Company Equity
Mental Health Support

Risks

Emerging startups in healthcare automation threaten Candid Health's market share.
Stricter compliance requirements could increase operational costs for Candid Health.
Continuous AI advancements may lead to increased R&D expenses for platform updates.

Differentiation

Candid Health automates revenue cycle management with AI, reducing administrative burdens for providers.
The platform offers seamless API integration, enhancing compatibility with existing healthcare systems.
Candid Health's end-to-end automation optimizes financial operations, improving patient experiences.

Upsides

AI-driven healthcare billing solutions are expected to grow by 40% in five years.
Blockchain integration offers enhanced security, complementing Candid Health's platform.
Telehealth's rise increases demand for efficient billing solutions, benefiting Candid Health.

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