Principal Product Manager (AI Products) (United States)
Karat200,000 - 300,000 USD/year
- Internship
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Software / SaaS, Artificial Intelligence, Marketing TechnologyIndustries
Requirements
Candidates should possess a Bachelor's degree in Marketing, Business, or a related field, along with a minimum of 7 years of product marketing experience, specifically within the marketing technology or SaaS industry. Demonstrated experience in go-to-market strategy development and execution is essential, as is a strong understanding of AI and machine learning concepts. Excellent communication and presentation skills are required, alongside the ability to collaborate effectively with cross-functional teams.
Responsibilities
As the Principal Product Marketing Manager, you will drive the go-to-market strategy for the AI Decisioning product, encompassing the development of positioning, messaging, and enablement materials. You will conduct market research to identify customer pain points and market opportunities, create sales enablement assets, and evangelize the product’s value through events and webinars. Furthermore, you will collaborate closely with Marketing, Product, Sales, and Engineering teams to ensure successful product launches and ongoing market engagement, focusing on use cases such as 1:1 personalization and customer journey optimization.
Skills
Product Marketing
Go-to-Market Strategy
AI/AI Products
Marketing Strategy
Customer Engagement
Reinforcement Learning
Data-Driven Decision Making
Communication
Growth Mindset
Startup Environment
Hightouch
Syncs live customer data across platforms
About Hightouch
Hightouch syncs live customer data into various tools that businesses use, ensuring that this data is current and accessible for better decision-making. It operates in the data integration market, focusing on Reverse ETL, which moves data from a warehouse into SaaS applications for real-time use. Hightouch stands out by securely handling sensitive information and integrating with various tools, making it a versatile solution for data teams. The company's goal is to help businesses enhance their operational efficiency by keeping customer data synchronized across multiple platforms.
Key Metrics
San Francisco, CaliforniaHeadquarters
2018Year Founded
$89.7MTotal Funding
LATE_VCCompany Stage
Data & Analytics, Enterprise Software, HealthcareIndustries
201-500Employees