Principal Product Marketing Manager at Adobe

San Jose, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Digital Media, Generative AIIndustries

Requirements

10+ years in product marketing, preferably in enterprise SaaS or API-based platforms
Deep understanding of GenAI API landscape and technical tools used by developers for workflow automation, including familiarity with monetization and business models
High level of intellectual curiosity and ability to comprehend product technology at multiple layers
Experience developing positioning, messaging and GTM strategies for enterprise solutions that include applications as well as APIs
Proven success in crafting and implementing B2B enterprise sales plays, and leading sales enablement sessions
Proven experience working closely with enterprise sales teams to support and progress deals
Exceptional executive presence and presentation skills, with the ability to communicate complex ideas effectively and influence stakeholders
Skilled at operating within a large organization, but entrepreneurially minded and eager to make an impact as a key member of a growing team
Rock solid analytical problem-solving skills

Responsibilities

Lead the GTM Strategy: Own and evolve the end-to-end go-to-market strategy for Firefly Services, partnering with product, sales, and marketing to drive ARR and adoption
Champion the Customer: Conduct in-depth customer research and interviews to uncover high-impact use cases. Be the customer advocate as you drive cross-functional initiatives
Craft Differentiated Messaging: Develop compelling positioning and messaging that clearly articulates Firefly Services’ value and helps this offering standout in the market
Drive Pricing & Packaging: Collaborate with Adobe’s business model and GTM teams to define monetization strategies that align with enterprise needs and usage patterns
Enable Sales Success: Support our sales teams with impactful collateral and enablement, so they can articulate the value of Firefly Services to customers
Launch with Impact: Support product launches, ensuring seamless execution and alignment with go-to-market strategies
Market Intelligence: Stay ahead of trends in generative AI, creative automation, and API ecosystems to inform strategy and planning

Skills

Key technologies and capabilities for this role

Go-to-Market StrategyCustomer ResearchProduct PositioningMessagingPricing StrategyPackagingSales EnablementGenerative AICustomer Interviews

Questions & Answers

Common questions about this position

What experience level is required for this Principal Product Marketing Manager role?

The role requires 10+ years in product marketing, preferably in enterprise SaaS or API-based platforms.

What are the key skills needed for this position?

Key skills include deep understanding of GenAI API landscape, experience developing positioning/messaging/GTM strategies for enterprise solutions with APIs, proven success in B2B enterprise sales plays and sales enablement, and working closely with enterprise sales teams.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Principal Product Marketing Manager position?

Strong candidates have 10+ years in product marketing with enterprise SaaS/API experience, deep GenAI knowledge, intellectual curiosity to understand product technology, and proven track record in GTM strategies, sales enablement, and partnering with sales teams.

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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