x), Go-to-market at Dynatrace

Linz, Upper Austria, Austria

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SoftwareIndustries

Requirements

Several years of experience in a software product-focused Go-To-Market or Product marketing role
Experience developing go-to-market strategies for a software product in a large tech enterprise and leading cross-functional teams
Profound knowledge in market research, competitive analysis, and positioning
Familiarity with translating technical solutions into simple and clear value-focused messages to create a wow factor among customers
Solid technical foundation combined with strong analytical and communication skills
Experience in setting appropriate success metrics and goals, driving initiatives, and collaborating across a broad set of stakeholders

Responsibilities

Understanding the Software Intelligence market: Analyzing market dynamics and strategizing accordingly
Creating Compelling Narratives: Developing persuasive stories for target personas
Ensuring Consistent Positioning: Maintaining a unified competitive stance and identifying launch opportunities
Collaborating with Teams: Working with marketing and sales throughout the Product release lifecycle
Customer Validation: Engaging with customers and internal users to refine narratives
Product Partner: Serving as a sparring partner for Product Managers, ensuring a deep understanding of the product’s uniqueness
Providing Input: Offering tactical guidance for new feature use cases, acting as the primary point of contact for Product Marketing
Living Company Values: Embracing and promoting Dynatrace’s values and culture

Skills

Go-to-Market Strategy

Product Marketing

Market Research

Competitive Analysis

Cross-Functional Collaboration

Narrative Development

Customer Validation

Dynatrace

Cloud observability and security platform

About Dynatrace

Dynatrace specializes in software intelligence for cloud environments, providing a platform that combines observability and security to help businesses monitor and optimize their digital ecosystems. The platform offers complete visibility into IT environments, including application performance monitoring, infrastructure observability, and user experience tracking. Powered by the Davis AI engine, Dynatrace automates problem detection and resolution, minimizing the need for manual intervention. Unlike many competitors, Dynatrace focuses on a subscription-based model, offering its software as a service (SaaS) with features tailored to the scale of clients' IT needs. The goal of Dynatrace is to help businesses simplify cloud complexity, innovate faster, and secure their digital environments.

Waltham, MassachusettsHeadquarters

1993Year Founded

$23.7MTotal Funding

IPOCompany Stage

Enterprise Software, Cybersecurity, AI & Machine LearningIndustries

5,001-10,000Employees

Benefits

Professional Development Budget

Risks

Integration of Runecast Solutions may lead to operational inefficiencies.

Dependence on major cloud providers like AWS and Microsoft Azure poses partnership risks.

Rapid technological advancements require constant platform updates to remain competitive.

Differentiation

Dynatrace's Davis AI engine automates problem detection and resolution in cloud environments.

The company offers a unified platform combining observability and security for digital ecosystems.

Dynatrace's subscription-based SaaS model provides scalable solutions for diverse industry clients.

Upsides

Acquisition of Runecast Solutions enhances AI-powered security and compliance capabilities.

Recognition as a leader in Cloud-Native Observability and Security boosts market credibility.

Expansion into Microsoft Azure data centers in Australia supports cloud modernization demand.

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