Principal Analyst, Marketing Measurement & Effectiveness

New York, New York, United States

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$209,000 – $225,000Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, E-commerce, RetailIndustries

Requirements

Candidates should have 8+ years of experience in marketing analytics, measurement, or effectiveness roles, with proven expertise in MMM, attribution, incrementality, time-series forecasting, and causal inference. A deep understanding of mobile app marketing and privacy regulations, including designing measurement approaches resilient to data signal loss (e.g., ATT, cookie deprecation), is essential. Strong statistical modeling skills in Python or R and experience partnering across Growth, Brand, and Finance teams are required. The ideal candidate is a critical thinker with meticulous attention to detail and a growth mindset, capable of simplifying complex findings for diverse audiences.

Responsibilities

The Principal Analyst will architect and own the marketing measurement stack, including multi-touch attribution, MMM, and Bayesian approaches to incrementality testing. They will translate complex analytical findings into executive-ready presentations with actionable recommendations. The role involves partnering with marketing teams to design and run statistically rigorous experiments, building cohorting and churn risk models for CRM strategy, and adapting frameworks for privacy-resilient measurement. Additionally, the analyst will collaborate with Engineering, Data, and MarTech teams to ensure reliable data flows and mentor junior data analysts to build team capabilities.

Skills

Marketing Measurement

Marketing Effectiveness

Attribution Modeling

Multi-touch Attribution

Media Mix Modeling (MMM)

Incrementality Testing

Bayesian Methods

Geo Holdouts

Lift Studies

Data Analysis

Statistical Modeling

Storytelling

Executive Presentations

SQL

Python

Upside

Cash-back app for everyday purchases

About Upside

Upside offers a cash-back app that rewards users for everyday purchases like gas, groceries, and food. Users can claim cash-back offers at local retailers, which increases their purchasing power while helping retailers boost sales and customer loyalty. The company earns revenue through partnerships with retailers, sharing commissions with users as cash-back rewards. Upside aims to create a fair economic model in retail, focusing on user privacy, environmental sustainability, and fostering an inclusive workplace.

Washington, District of ColumbiaHeadquarters

2015Year Founded

$63.2MTotal Funding

SERIES_DCompany Stage

Consulting, Cybersecurity, Consumer GoodsIndustries

201-500Employees

Benefits

Health, vision, & dental insurance

Free lunch

Stock options

Unlimited PTO

Risks

Increased competition from fintech companies like Chime could dilute Upside's value proposition.

Dependency on specific retail partners may limit Upside's flexibility in diversifying partnerships.

Reliance on the volatile fuel sector could impact Upside's profitability.

Differentiation

Upside offers personalized cash-back deals, enhancing consumer purchasing power.

The company invests 1% of revenue in sustainability initiatives, appealing to eco-conscious consumers.

Upside's partnerships with major retailers boost retailer profits without altering operations.

Upsides

Partnerships with Chime and Schnucks expand Upside's reach and user base.

The rise of digital wallets enhances Upside's integration opportunities, increasing user engagement.

Sustainability focus attracts environmentally conscious consumers, differentiating Upside from competitors.

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