Upside

Cash-back app for everyday purchases

Washington, District of Columbia, United States

About Upside

Upside offers a cash-back app that rewards users for everyday purchases like gas, groceries, and food. Users can claim cash-back offers at local retailers, which increases their purchasing power while helping retailers boost sales and customer loyalty. The company earns revenue through partnerships with retailers, sharing commissions with users as cash-back rewards. Upside aims to create a fair economic model in retail, focusing on user privacy, environmental sustainability, and fostering an inclusive workplace.

Washington, District of ColumbiaHeadquarters
2015Year Founded
$63.2MTotal Funding
SERIES_DCompany Stage
Consulting, Cybersecurity, Consumer GoodsIndustries
201-500Employees

Benefits

Health, vision, & dental insurance
Free lunch
Stock options
Unlimited PTO

Risks

Increased competition from fintech companies like Chime could dilute Upside's value proposition.
Dependency on specific retail partners may limit Upside's flexibility in diversifying partnerships.
Reliance on the volatile fuel sector could impact Upside's profitability.

Differentiation

Upside offers personalized cash-back deals, enhancing consumer purchasing power.
The company invests 1% of revenue in sustainability initiatives, appealing to eco-conscious consumers.
Upside's partnerships with major retailers boost retailer profits without altering operations.

Upsides

Partnerships with Chime and Schnucks expand Upside's reach and user base.
The rise of digital wallets enhances Upside's integration opportunities, increasing user engagement.
Sustainability focus attracts environmentally conscious consumers, differentiating Upside from competitors.

Funding