PLG Product Marketing Manager (Mid-Level, Remote) at Lucid

India

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Customer IntelligenceIndustries

Requirements

Candidates must have over 3 years of experience in B2B SaaS Product/Growth Marketing with direct exposure to Product-Led Growth (PLG). Proven expertise in onboarding flows, lifecycle campaigns, and self-serve funnels is required, along with a strong background in persona mapping, messaging, positioning, and go-to-market strategy. Experience in optimizing trial-to-paid conversion rates and product adoption journeys is necessary. Proficiency with tools like Mixpanel, Pendo, UserPilot, Intercom, HubSpot, WebEngage, MoEngage, and Storylane is expected. A basic technical understanding of APIs, integrations, webhooks, and JSON is needed for effective collaboration with Product & Engineering. Excellent storytelling and stakeholder management skills, strong cross-functional collaboration abilities, and an analytical, data-driven mindset with comfort in rapid experimentation are essential. A high ownership mindset and the ability to lead initiatives end-to-end are also required.

Responsibilities

The Product Marketing Manager will define the PLG adoption strategy by mapping user journeys, identifying friction points, and establishing success metrics. They will segment Ideal Customer Profiles (ICPs) and personas, tailoring messaging to their needs. Responsibilities include building learning and enablement assets such as knowledge hubs, tutorials, walkthroughs, videos, and demos. The role involves planning and executing lifecycle campaigns for onboarding, trial upgrades, renewals, and in-app engagement using various marketing automation tools. Drafting persona-driven landing pages and demo messaging, managing analytics and dashboards by defining event taxonomy and monitoring performance, and overseeing the PLG tool stack are key duties. The PMM will optimize revenue and conversion rates, align lifecycle content across all communication channels, and drive experimentation through design, testing, and iteration to accelerate activation and retention.

Skills

Product Marketing

Product-Led Growth (PLG)

Lifecycle Messaging

Go-to-Market Positioning

Campaign Execution

User Adoption

SaaS

Onboarding

Adoption Funnels

Persona-Driven Messaging

HubSpot

Intercom

WebEngage

CleverTap

Landing Page Creation

Demo Creation

SEO Content

Analytics

Dashboards

UserJourney Mapping

Customer Intelligence

Lucid

Visual collaboration tools for teams

About Lucid

Lucid provides tools for visual collaboration, helping teams brainstorm, diagram, and visualize complex ideas and software. Its main products include Lucidchart, which allows for intelligent diagramming, Lucidspark for virtual brainstorming sessions, and Cloud Insights for visualizing software architecture. These tools are especially beneficial for remote teams, enabling them to collaborate effectively as if they were in the same room. Lucid serves a wide range of clients, including nearly all Fortune 500 companies, and operates on a subscription-based model with various pricing tiers to meet different organizational needs. The company's goal is to simplify complexity, providing teams with the clarity and context necessary to work efficiently.

South Jordan, UtahHeadquarters

2010Year Founded

$161.6MTotal Funding

SERIES_DCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Competitive compensation packages

Comprehensive portfolio of health benefits

Equity

Eight-week paid sabbatical after 5 years

Paid parental/family leave

Annual Hackathon and frequent game nights

Personal and career development through Lucid Learning

Community engagement and giving through Lucid Heart

Risks

Emerging competitors like Miro and MURAL pose a threat to Lucid's market share.

Data privacy concerns may arise with Lucid's expanding data residency program.

Dependence on partnerships with tech giants could risk if they develop competing products.

Differentiation

Lucid offers a comprehensive visual collaboration suite with Lucidchart and Lucidspark.

Lucid's products are used by 99% of Fortune 500 companies, showcasing strong enterprise presence.

Lucid's AI-driven enhancements and integrations with Microsoft 365 and Slack set it apart.

Upsides

Lucid's expansion into EMEA strengthens data security and compliance for regional customers.

Inclusion in Forbes Cloud 100 for five consecutive years highlights Lucid's market leadership.

Lucid's FedRAMP authorization opens opportunities in the public sector for secure collaboration.

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