Performance Marketing Specialist at AffiniPay

Austin, Texas, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

FintechIndustries

Requirements

2+ years of experience in a similar role creating performance marketing efforts for B2B/tech, proven success with industry-standard metrics
Experience managing or coordinating media with partners, publishers, or sponsorship platforms
Highly proficient in Excel/Google Sheets and comfortable with performance dashboards and reporting
Experience in the development of advertising campaigns and execution of SEM, paid social, programmatic, video, retargeting, display, and other media buys
Experience working in SEM platforms (i.e. Google Ads, Microsoft Ads) and paid social platforms (i.e. Facebook/Meta, LinkedIn, Quora, and Reddit Ads)
Experience using project management tools such as Asana, Wrike, or similar tools
Ability to work in a team environment with staff at all levels, giving and accepting constructive feedback, and adapting quickly to changing requirements
Bachelor’s degree in related field
This position is located in Austin, Texas

Responsibilities

Support performance marketing activities including, but not limited to, SEM, paid social, programmatic, retargeting, and ad sponsorships
Coordinate ad placements and sponsorships across various industry media partnerships
Collaborate with Marketing and Biz Ops to measure, monitor, and report campaign performance - following prospects from their initial engagement, to opportunity, to close
Measure and report performance across performance marketing campaigns and asses against goals (ROI and KPIs)
Balance improving processes and tools while meeting ongoing lead and closed account goals
Collaborate with agencies and other vendor partners as needed
Other Duties as assigned

Skills

SEM

Paid Social

Campaign Planning

Media Partnerships

Reporting

Performance Marketing

Lead Generation

Digital Marketing

AffiniPay

Payment processing solutions for professionals

About AffiniPay

AffiniPay provides payment solutions specifically designed for professionals in various industries, including legal, accounting, design, and associations. Its main products, such as LawPay and CPACharge, offer customized payment processing systems that help clients manage transactions securely and efficiently. These solutions streamline payment processes, improve cash flow, and enhance the client experience. AffiniPay distinguishes itself from competitors by focusing on the unique needs of professional services and ensuring compliance with industry standards, which is essential for clients handling sensitive financial information. The company's goal is to be a trusted partner for professionals by providing secure and effective payment processing solutions that meet their specific requirements.

Austin, TexasHeadquarters

2005Year Founded

GROWTH_EQUITY_VCCompany Stage

Fintech, Financial ServicesIndustries

501-1,000Employees

Risks

Increased competition from fintech startups could erode AffiniPay's market share.

Expansion into new markets may expose the company to unfamiliar regulatory challenges.

Reliance on key partnerships may pose a risk if these relationships change or dissolve.

Differentiation

AffiniPay specializes in payment solutions for professional services like legal and accounting.

The company offers industry-specific products such as LawPay and CPACharge.

AffiniPay emphasizes security and compliance, crucial for handling sensitive financial information.

Upsides

Expansion into Puerto Rico could open new markets and increase revenue streams.

Significant investment from Genstar Capital could accelerate growth and innovation.

CEO Dru Armstrong's recognition could enhance the company's reputation and attract top talent.

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