Performance Marketing Manager at Dolls Kill

The Performance Marketing Manager will create and optimize campaigns and ads hands-on in platforms, including Meta, Google, and TikTok, analyzing data and taking action to drive performance. They will identify arbitrage opportunities to drive incremental profitable sales through campaign structure, bid strategies, ad format optimization, data enrichment, audience matching, and creative testing. The role involves assisting in developing performance media budgets across channels to optimize overall incremental profitable sales, collaborating cross-functionally to use well-structured data and visualizations to assist the merchandising and creative teams in better understanding customers and opportunities, and supporting brand marketing activities with thoughtful measurement and data-driven recommendations. Additionally, the manager will monitor the DTC landscape for new trends, evaluate and recommend entering new performance marketing channels, and assist in improving full-funnel reporting and attribution.