Performance Marketing Lead, Media Products

The Performance Marketing Lead will own the strategy and execution of performance marketing initiatives aligned with business goals for media platforms. They will define and oversee paid media acquisition efforts across channels like Google, Meta, TikTok, and programmatic, in partnership with the user acquisition team. Responsibilities include optimizing performance through experimentation, audience insights, and continuous iteration on creative and targeting approaches. The role involves partnering with product and lifecycle teams to enhance onboarding, improve user flows, and drive long-term engagement. Supporting cross-product analytics by aligning attribution, tracking, and measurement across media and transactional products is key. The lead will also identify and develop new growth opportunities via affiliates, influencers, and local ad networks, and build strong relationships with key media and tech partners. Contributing to a high-performing, collaborative, and innovation-led marketing culture is also part of the role.