Performance Marketing at Kalshi

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

FinTech, FinanceIndustries

Requirements

A scientist at heart with a maniacally disciplined and obsessive approach to experimentation
A strong understanding of marketing principles
Experience with paid growth strategies across various platforms (Facebook/Instagram, Twitter, TikTok, AdWords)
Ability to track and analyze marketing performance
Creative thinking and the ability to develop engaging content

Responsibilities

Lead, iterate, run, and maintain all paid growth efforts, including Facebook/Instagram, Twitter, and TikTok
Manage the AdWords bidding strategy with the goal of improving SEO
Establish disciplined end-to-end tracking for the funnel based on different channels
Improve customer attribution and refine understanding of customer segments
Test and iterate on messaging and value propositions
Efficiently scale and manage the paid spend budget (5 to 7 figures)
Develop creatives and visuals in collaboration with design
Create market-specific campaigns targeted at the right audiences (e.g., economics, Oscars, tech, AI)
Leverage AI to develop personalized campaigns
Be bold, make big bets, and have fun

Skills

Key technologies and capabilities for this role

Facebook AdsInstagram AdsTwitter AdsTikTok AdsGoogle AdWordsSEOMarketing AnalyticsCustomer AttributionA/B TestingPaid Media Management

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a fully remote position.

What is the salary for this role?

This information is not specified in the job description.

What skills are required for the Performance Marketing role?

Required skills include experience with paid growth strategies across Facebook/Instagram, Twitter, TikTok, and AdWords, a strong understanding of marketing principles, ability to track and analyze performance, and creative thinking for developing engaging content.

What is the company culture like at Kalshi?

Kalshi emphasizes a culture of hard work, enjoyment of the challenge, and hiring talented people, with the growth team described as a cross-functional group of 'artists and scientists.'

What makes a strong candidate for this position?

Strong candidates are scientists at heart with a maniacally disciplined and obsessive approach to experimentation, along with proven experience in paid growth and creative marketing skills.

Kalshi

Regulated exchange for event contracts trading

About Kalshi

Kalshi operates as a regulated exchange where traders can speculate on the outcomes of various events through a unique product called 'event contracts.' These contracts allow investors to bet on whether specific future events will happen, such as changes in Covid-19 statistics or legislative decisions in Congress. The platform expands the traditional futures market by addressing new economic risks, making it accessible to both individual investors and institutional traders who want to hedge or speculate on significant events. Kalshi earns revenue by charging transaction fees on trades made on its platform. What sets Kalshi apart from its competitors is its regulatory approval from the Commodity Futures Trading Commission (CFTC), which allows it to offer this new asset class in a compliant manner.

New York City, New YorkHeadquarters

2019Year Founded

$29.3MTotal Funding

DEBTCompany Stage

Fintech, Financial ServicesIndustries

201-500Employees