Brand Copywriter
EarnestSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Manufacturing, TechnologyIndustries
Requirements
- 4+ years of experience writing for performance marketing or growth-focused content roles
- Proven track record of crafting high-converting copy for digital channels
- Strong understanding of how paid media platforms work (Google Ads, Meta, LinkedIn, etc.)
- Familiarity with performance KPIs (CTR, CVR, open rate, ROAS, etc.) and how content drives them
- Comfort and proficiency with Hubspot or similar CRM platform, A/B testing, and AI tools
- Demonstrated project management and organizational skills
- Excellent grammar, editing, and messaging skills in a B2B context
- Bonus: Experience in manufacturing, engineering, or industrial sectors
Responsibilities
- Write performance-optimized content across both Xometry and Thomas brands, including marketing and lifecycle emails (welcome series, engagement workflows, promotional copy), paid search ads (Google, Bing), video scripts (YouTube, paid social, product explainers), display and social ad copy, and landing page copy
- Collaborate cross-functionally with Product, Content, Lifecycle Marketing, and others to align messaging with campaign goals and brand voice
- Use performance data and testing insights to refine content for higher engagement and conversion
- Contribute to campaign brainstorms and messaging strategy with a creative, test-and-learn mindset
- Maintain a deep understanding of target audiences across both Xometry and Thomas platforms
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What experience level is required for the Performance Content Writer role?
The role requires 4+ years of experience writing for performance marketing or growth-focused content roles, along with a proven track record of crafting high-converting copy for digital channels.
What is the work arrangement or location policy for this position?
The position is hybrid.
What key skills are needed for this role?
Candidates need a strong understanding of paid media platforms like Google Ads, Meta, and LinkedIn; familiarity with performance KPIs such as CTR, CVR, open rate, and ROAS; proficiency with Hubspot or similar CRM, A/B testing, and AI tools; plus excellent grammar, editing, and B2B messaging skills.
What does the team structure look like for this role?
The role reports to the Director of Content and involves close collaboration with marketers, designers, product managers, Product, Content, Lifecycle Marketing, and others.
What makes a strong candidate for this Performance Content Writer position?
Strong candidates have 4+ years in performance marketing writing, proven high-converting copy results, knowledge of paid media and KPIs, proficiency in tools like Hubspot and A/B testing, plus bonus experience in manufacturing, engineering, or industrial sectors.
Xometry
Online platform for custom manufacturing services
About Xometry
Xometry connects businesses with manufacturers for custom manufacturing and industrial supply services. Clients can upload design files to receive instant quotes for various production methods, including 3D printing, CNC machining, injection molding, and sheet metal fabrication. The platform utilizes a large network of manufacturing partners to ensure quick delivery of high-quality parts at competitive prices. Additionally, Xometry offers a range of industrial supplies, such as raw materials and tooling, with a program that allows clients to manage costs effectively. Unlike many competitors, Xometry has no minimum order requirements and provides fast shipping, making it suitable for businesses of all sizes. The goal of Xometry is to simplify the manufacturing process and provide accessible solutions for custom parts and supplies.
North Bethesda, MarylandHeadquarters
2013Year Founded
$202.4MTotal Funding
IPOCompany Stage
Industrial & Manufacturing, Consumer GoodsIndustries
501-1,000Employees
Benefits
Medical, dental, & vision insurance
Life insurance
401(k) with company matching
Equity
Generous PTO
Paid volunteer time
Commuter & parking benefits
Maternity & Paternity leave
Free snacks
Dog-friendly office spaces
Risks
Increased competition from digital B2B marketplaces could threaten Xometry's market share.
New executive appointments may lead to strategic shifts disrupting current operations.
Rapid AI and machine learning advancements may outpace Xometry's current capabilities.
Differentiation
Xometry offers instant pricing and lead time for tube cutting and bending.
The company provides a comprehensive platform for on-demand custom manufacturing services.
Xometry's Supplies Flex program helps clients manage costs and avoid price fluctuations.
Upsides
Sanjeev Singh Sahni's appointment could enhance operational efficiencies and global growth strategies.
Digital B2B marketplaces align with Xometry's model, potentially increasing its market share.
Investor confidence is strong, with new investments from Verition Fund Management and Nicholas Investment Partners.
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