Senior Digital Content Specialist (Remote) at Verisart

San Antonio, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Banking, Credit UnionsIndustries

Requirements

Deep financial services product knowledge (deposit products like checking, savings, CDs, money market; lending products like mortgages, auto loans, personal loans, HELOCs, credit cards)
Expertise in data-driven content strategy and SEO
Financial services marketing expertise
Analytical rigor
Creative excellence
Understanding of complete customer journey from awareness through conversion
Focus on bottom-funnel metrics (new account acquisitions and balance growth)
Ability to craft compliant content adhering to strict regulatory requirements
Knowledge of financial services buyer psychology, decision-making factors, and pain points across demographic segments
Awareness of competitive financial services offers, market trends, rate environments, and regulatory changes

Responsibilities

Develop expert-level messaging and positioning for financial services products; translate complex features/benefits into clear, compelling, compliant consumer messaging (25%)
Partner with Account and Strategy teams to align content strategies with client objectives for new account acquisition and balance growth
Stay current on competitive offers, market trends, rate environments, and regulatory changes impacting messaging
Create and manage sophisticated content matrices for hyperlocal, geo-targeted, and personalized campaigns across multiple clients (20%)
Develop headline variations, body copy, call-to-action messaging, and creative concepts for dynamic assembly based on location, audience, product, and performance data
Leverage ad tech platforms to configure, load, and manage dynamic creative variations, ensuring audience mapping, rotation logic, and tracking
Build scalable content frameworks maintaining brand consistency and message integrity; design content for branch-level, lender-specific, or market-specific personalization
Design and execute rigorous A/B and multivariate testing frameworks for headlines, messaging, creative elements, offers, and calls-to-action
Analyze campaign performance data
Collaborate with Media Specialists, Data Analysts, Account teams, and Creative leadership in a squad-based model supporting Hyperlocal and Top Accounts strategies
Develop, optimize, and scale high-performing digital content across channels (initial emphasis on Meta platforms), including dynamic and hyperlocal variations

Skills

Key technologies and capabilities for this role

SEOContent StrategyDigital MarketingMeta PlatformsFinancial Services MarketingData AnalysisA/B TestingRegulatory ComplianceCustomer Journey Mapping

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a fully remote position.

What is the salary range for the Senior Digital Content Specialist role?

This information is not specified in the job description.

What key skills are required for this role?

The role requires deep financial services product knowledge, data-driven content strategy, SEO expertise, creative execution, and understanding of financial services buyer psychology across demographic segments.

What is the team structure like for this position?

The role works within a squad-based model, collaborating closely with Media Specialists, Data Analysts, Account teams, and Creative leadership.

What makes a strong candidate for this Senior Digital Content Specialist position?

Strong candidates will have expert-level financial services marketing expertise, analytical rigor, creative excellence, and the ability to craft compliant content that drives new account acquisitions and balance growth.

Verisart

Blockchain-based digital certificates for art authentication

About Verisart

Verisart provides digital certificates that authenticate the history and creation of art and collectibles using blockchain technology. Their service allows artists, collectors, galleries, and museums to create secure and tamper-proof records of ownership and provenance. The certificates are generated through a user-friendly platform accessible via mobile devices or computers, requiring only two steps to create museum-quality records. Unlike traditional methods, Verisart's certificates are encrypted and timestamped on a decentralized ledger, ensuring high security and transparency. The company differentiates itself by focusing on the art market and offering a straightforward solution for certificate management. Verisart's goal is to set a global standard for art certification, making records of creation and ownership easily verifiable and protected.

Los Angeles, CaliforniaHeadquarters

2015Year Founded

$4.9MTotal Funding

CONVERTIBLECompany Stage

Crypto & Web3, Consumer GoodsIndustries

1-10Employees

Risks

Blockchain technology evolution may outpace Verisart's current platform capabilities.

Growing competitors like OpenSea could dilute Verisart's market share.

Cryptocurrency market volatility affects Verisart's revenue stability.

Differentiation

Verisart offers patented NFT minting and certification since 2015.

The platform allows creators to choose their blockchain and create smart contracts.

Verisart integrates COA for verifying authenticity of digital and physical art.

Upsides

Increased interest in fractional ownership boosts Verisart's fractionalized NFT offerings.

AI-generated art demand aligns with Verisart's authentication capabilities.

Digital art exhibitions increase need for Verisart's digital certification services.

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