[Remote] Paid Media Manager - Direct Buys & Content Syndication at Dandy

United States

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$127,500 – $150,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Dental Technology, Healthtech, MarketingIndustries

Requirements

4–6+ years of experience in B2C Performance marketing or B2B demand generation, media buying, or performance marketing, with at least 2+ years managing direct media buys with publishers and/or content syndication
Proven experience negotiating and managing vendor relationships with content syndication networks and publishers
Demonstrated ability to analyze performance data, manage budgets, and optimize for CPL, lead quality, and pipeline impact
Highly organized and process-driven, with a track record of managing multiple campaigns simultaneously and ensuring clean execution end-to-end
Performance marketing & analytical mindset (data-driven)
Experience in B2B or B2C high growth tech company
Ability to problem solve autonomously and prioritize work based on a hypothesis driven approach centered around business value
Overall track record of professional and academic success
Bonus: Experience using Marketo
Bonus: Experience managing international syndication campaigns across multiple regions and languages
Bonus: Outstanding professional references to share
Bonus: Experience with high-volume SMB B2B marketing motions
Bonus: Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work

Responsibilities

Own Dandy’s content syndication and media buying strategy, identifying opportunities to scale pipeline through high-quality third-party vendors and distribution networks
Select, negotiate, and manage vendor relationships to achieve cost and volume targets
Oversee end-to-end campaign execution, including vendor onboarding, content strategy, asset delivery, and performance reporting
Collaborate with Content & Creative teams to ensure assets are optimized for syndication and tailored to audience segments
Work closely with Marketing Operations to set up accurate lead flows, routing, and reporting — ensuring data cleanliness and attribution from vendor delivery through to pipeline
Develop and maintain clear campaign calendars, documentation, and processes, ensuring multiple programs are tracked and delivered on time
Partner with Sales and SDR teams to monitor lead quality and feedback loops, continuously optimizing targeting and vendor selection
Collaborate with the Field Marketing team to identify and activate new partnerships that amplify Dandy’s brand presence and fuel both awareness and demand generation goals

Skills

Key technologies and capabilities for this role

Paid MediaContent SyndicationDirect Media BuysVendor ManagementCampaign ExecutionPerformance OptimizationLead GenerationPartner NegotiationContent StrategyMarketing OperationsLead Flow ManagementData Reporting

Questions & Answers

Common questions about this position

What is the salary range for the Paid Media Manager role?

The salary range is $127.5K - $150K.

Is this position remote?

Yes, the position is fully remote.

What experience is required for this role?

Candidates need 4–6+ years in B2C Performance marketing or B2B demand generation, media buying, or performance marketing, with at least 2+ years managing direct media buys with publishers and/or content syndication, plus proven experience negotiating vendor relationships.

What teams will I work with in this role?

This role sits on the Growth team and involves close collaboration with Sales, Growth Marketing, Content & Creative teams, Marketing Operations, SDR teams, and Field Marketing.

What makes a strong candidate for this Paid Media Manager position?

Strong candidates have 4–6+ years in performance marketing or demand generation with 2+ years in direct media buys and syndication, proven vendor negotiation skills, and the ability to analyze data, manage budgets, and optimize performance while being highly organized.

Dandy

Digital dental lab services and software

About Dandy

Dandy provides digital dentistry solutions to dental practices across the United States, enabling them to transition from traditional methods to modern digital techniques. Their services include digital scanning, design, and manufacturing of dental prosthetics such as dentures and implants. Dandy's proprietary Chairside software simplifies the scanning process, allowing dental professionals to perform complex procedures with greater accuracy and efficiency. Unlike competitors, Dandy offers their Chairside software for free, making it easier for practices to scan patients and submit lab cases. The company generates revenue through the manufacturing and sale of dental products based on these digital scans, along with providing clinical support and live scan feedback. Dandy's goal is to enhance patient experiences and improve operational efficiency for dental practices by facilitating the adoption of digital dentistry.

New York City, New YorkHeadquarters

2020Year Founded

$4.2MTotal Funding

SEEDCompany Stage

Enterprise Software, HealthcareIndustries

1,001-5,000Employees

Benefits

Medical, dental, & vision coverage

Parental planning

Mental health benefits

401(k) plan

PTO

Fitness reimbursements

Risks

Competition from established companies like Align Technology is increasing.

Data privacy concerns are rising with digitalization in the dental industry.

Rising raw material costs could impact Dandy's profit margins.

Differentiation

Dandy offers a unique end-to-end digital dental lab service.

Their Chairside software simplifies the scanning process for dental professionals.

Dandy provides free software, earning revenue from dental prosthetics sales.

Upsides

Growing demand for digital dental solutions aligns with Dandy's offerings.

Personalized dental care trend supports Dandy's customized prosthetics services.

AI integration in dental imaging complements Dandy's digital scanning technology.

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